When I started working with clients to build their Expert Lifestyle Businesses, I quickly saw a pattern. That pattern was that people were skipping critical foundational steps that are critical to building an expert business. One of the first value pieces I created was called “The First Five Steps To Creating An Expert Lifestyle Business” and it outlined those critical steps.
Today, I still see experts skipping those same steps. These are the “one-time” things you must do to establish the foundation of your business. I think of it like a skyscraper. It has to have a firm foundation. Each story adds weight, which means the foundation must be solidly cemented so it can support the weight of all the stories that you will continue adding, just as long as you are building your Expert Lifestyle Business.
Let’s talk about those fives steps. The below video walk through them. Click play to watch the video, or just scroll past it and keep reading.
Before you do anything, write your Lifestyle Business Manifesto! This document is so important because it is where you define who you are, what you have to offer, and who you offer it to. Anything you do without this document is just stabbing in the dark and may not be in alignment with what you want your life to look like. I just blogged about it here <<link>>, so take a look if you haven’t already.
Now, let’s get on to those five first steps:
This is easy. I don’t recommend that experts start off by spending 5000, 25,000, even 50,000 on some huge, fancy-pants website. Just start with a blog site. Most of the popular blog sites give you the ability to create additional pages, so you can add your bio, coaching rates, product information and anything else you might need. One of the simplest ways to get started is to set up a site at wordpress.com. Pay a few extra bucks to get rid of the ads and use your own custom domain name.
2. Create a Strong Value Piece
The centerpiece of all of your marketing efforts will be this awesome piece of value that you create for your followers. You will create this one time and send people back to it in nearly all of your marketing efforts. When you drive people back to your web site, you will use this as the incentive to get them to go there and enter their email address. You will then use that email address to stay in contact with them and sell to them. Consider these two calls to action, which one is more appealing?
a) Visit my website for lots of great information on lovemaking.
b) Visit my website for 3 things you can do to spice up your love life tonight!
3. Create Opt-In Page
You’ve probably bought several cars in your life. So, you are quite familiar with how car salesmen sell cars and a opt-in page is just an electronic version of that. When they are selling you a car (or trying to), the salesman has one thing on his mind and one thing only: Selling You the CAR! He doesn’t hand you a gourmet cooking magazine to read, he doesn’t tell you about his kids, he doesn’t suggest you visit the coffee shop across the street, he SELLS. An opt-in page is a single page that does nothing but SELL your value piece. It doesn’t give you links to click on, show videos, or invite you to social media. It just clearly and confidently outlines the benefits of the value piece.
4. Sign up with an Email List Provider
The opt-in page will request that the visitor enter their email address in order to receive the value piece. Once their email is entered, the Email List Provider will save the email for your future use and email the value piece to the visitor. This is a key piece of technology you will need for your business, so make sure you use one of the large, reputable ones. Delivering large numbers of emails is a complicated business these days, so make sure you use a major, reputable one, not a fly-by-night or free service.
5. Establish Social Media Accounts
Set up accounts on the major social media networks. This will be a key way that you build a following and communicate with them. At this point, the major ones are Facebook, LinkedIn, Twitter and Pinterest. You will also want to set up an account on YouTube. Don’t worry about any of the others, just stick with the major ones, so you get 80% of the benefit with 20% of the effort.
If you don’t have any of these five things done, you are not in the game yet. Make a list of which of these things you need to do and make it your goal to get them done by the end of the month.
Comment below and let me know if you have these five things done and if not, when you plan to have them done!