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Marketing 2.0 Archives - How To Quit Working
Guest Post: NO Is Not the End of the World

Guest Post: NO Is Not the End of the World

If you’re a business owner, you’re also a salesperson. Forget this at your peril. Even if you’re a Sam Walton and you end up owning a huge business you don’t run the day-to-day activities of, or interact with the “man on the street” customer of, you still have to sell… Ideas. You have to sell […]

Why You Should Invest in Platforms Instead of Real Estate

Why You Should Invest in Platforms Instead of Real Estate

Many will say that real estate is the best investment. I disagree. Let’s start with supply and demand. The price of any resource is determined by the relation of supply to demand. In other words: How much is there and how many people want it? Price is a direct function of how many people want […]

Building Relationships: It’s All Your Fault

Building Relationships: It’s All Your Fault

One of the 13 decisions I made early on in my life was to never blame anyone for anything. Ever. That means taking 100% responsibility for EVERYTHING. Even if someone “wrongs” me, it was my fault for not setting better expectations, not creating a situation where I had as much control as I should have, […]

Talking to Clients and Prospects: Your Tone

Talking to Clients and Prospects: Your Tone

As we continue to discuss how to effectively build relationships with Clients and Prospects (and really everyone you talk to), let’s talk about always keeping a positive tone. Using a positive tone keeps you in the forefront of people’s minds as someone they WANT to talk to because you are always showing them something positive […]

How to Talk to Clients and Prospects

How to Talk to Clients and Prospects

Throughout my corporate career, the thing I heard most often was, “Jeff, you have such good relationships with everyone you work with.” And I did. I had outstanding relationships with customers, peers, management, employees, stakeholders and just about everyone I came in contact with. I did not realize how extremely valuable that skill (developing relationships) […]

Create a Ton of Content in about 1 hour a week

Create a Ton of Content in about 1 hour a week

One of the most important things you’ll do when building your Expert Lifestyle Business is to create regular content and publish it to your followers. Everyone complains about this – it takes sooooo much time! But not if you do it right. I create a blog post, a video, an infographic and 7-14 social-media posts […]

There is no such thing as Internet Marketing

There is no such thing as Internet Marketing

I call it the I-Myth. Watch this video on the I-Myth or just keep reading. Recently I went to a business conference. I go to a lot of them, because I’m a self-professed “seminar junky.” For two days, I listened to one great speaker after another. Each one with great, solid, useful and actionable information. […]

How to Promote Your Expert Lifestyle Business

How to Promote Your Expert Lifestyle Business

Building an Expert Lifestyle Business successfully hinges on one major thing: Getting Known for Your Knowledge. People have to know who you are and what you do if they are going to follow you and buy from you. And that means you have to promote yourself and your products. One important aspect of that is […]

Build Your Foundation First

Build Your Foundation First

When I started working with clients to build their Expert Lifestyle Businesses, I quickly saw a pattern. That pattern was that people were skipping critical foundational steps that are critical to building an expert business. One of the first value pieces I created was called “The First Five Steps To Creating An Expert Lifestyle Business” […]

Find and Understand your Niche

Find and Understand your Niche

Call it a niche, call it a crew, call it a tribe, a herd, an avatar or an ideal client. Whatever you call it, it’s important. If you don’t think it’s important, keep reading. You can literally have the PERFECT solution to someone’s problems, but if you can’t find those people and you can’t communicate […]