Jeff Steinmann: Hello, everyone. Welcome to the How to Quit Working show. Today, I am excited to have Loralee Hutton. Loralee used to work in the software industry and she chucked that because she wanted a business that was more flexible and will let her do something that she really loves. So she started an accounting practice. And then after a while decided she wanted even more flexibility. So, she started an online business that helps entrepreneurs with their finances and building businesses of their own that have the same flexibility that she has. And she’s going to tell us exactly how she did it all today. Loralee, welcome to the show and how are you doing today?
Loralee Hutton: I’m great. How are you?
Jeff: I am awesome, and I’m so happy to have you on the show because I think that your story is so cool because you set out to create something that would work for your lifestyle and what you wanted, and over time that changed. And you also changed what you were doing and how you are doing it to adapt to what you wanted at the time.
Loralee: Yeah, absolutely.
Jeff: Yeah. Well, tell us a little bit about the first thing that you had going on which was your accounting practice.
Loralee: Yeah. When I turned 30, I started an accounting practice. I left a big, busy software company. And so, I was the accountant, the general accountant in a software company. And that company taught other people how to – well, actually it was a financial software company. So, I actually left the company I worked for, and I started teaching people how to use that software in my accounting practice. And a lot of that was really fun. I loved connecting with solopreneurs, the really small mom and pop shops.
Jeff: I loved it, and this is something that comes up everytime I interview somebody on the show, but they had – so you had a corporate career in the software industry. But you used something that you gained in that career in your own business.
Jeff: That’s so awesome. Anyway, go ahead.
Loralee: Yeah. No, no, no, it’s cool. And it was like a lot of it was really, really fun. But I think it maybe was in 2006, so six years into that business that I started getting really – maybe someone introduced me to leveraged income, I’m not exactly sure how this worked out. But as to about this idea of creating some kind of leveraged income so that I wasn’t working all of the time, and so that I could potentially earn income while I was travelling.
Because that was my – probably my real obsession was being able to go visit friends and family in other countries – and I mean, Canada, so in other provinces around Canada – and be able to go away from my work and not lose all of my income. Because being self-employed, if I wasn’t physically working my job even when I had staff, it seemed like my entire revenue just slowed down to a crawl when I was gone.
Jeff: Okay. Because wasn’t the primary source of that revenue your consulting?
Loralee: Me, yeah. Yeah. I mean, I had a couple of bookkeepers and we did some tax work as well, but if I wasn’t there really manning the ship – and that may have been my own issue, really – but if I wasn’t there manning the ship, it didn’t seem to run.
Loralee: So what I did find, and I did sort of move into, was a – like an online – it was kind of like a bookkeeping club, or kind of like the idea of a scrapbooking club where I would invite people from around the world to do their bookkeeping for a day. So, a lot of mom and pop shops or solopreneurs.
Jeff: Like a bookkeeping party.
Jeff: That sounds like a blast.
Loralee: Really, hey? But it worked for a lot of people. And it did help me leverage my time a bit more. So I could help maybe 30 people at once. And I didn’t have to physically be there. I thought I could just be on the phone in the morning and then I supported them throughout the day with answering questions by email or phone. And then, do a little wrap up party.
Jeff: Okay, so how did that – so this was a one day event? And it was virtual, right?
Jeff: So people were wherever and when you interacted, it was – was it solely over the phone and email?
Loralee: Yes. We had a start-up call in the morning. And they kind of set some goals for the day, what they wanted to work on, and everybody’s goal is different. And then, they worked through that goal and a lot of times people will get kind of stuck in the middle, they didn’t want to finish or something. And so, I just helped them move through that.
Jeff: Okay. How many people did you have at the time in that?
Loralee: Usually not more than 35.
Jeff: 35 people? Okay, so it seems like if – so if somebody had a question throughout the day, they can call you, right?
Loralee: Yeah. They’ll send email, and if I was free, I would just phone them back.
Jeff: Did you find you got backed up, like you have three or four calls waiting?
Loralee: No. Most people felt really self-motivated by it and once they got started – I mean, they might have procrastinated for a year or more on doing their bookkeeping –but once they got started, they felt very motivated to just burn through it.
Loralee: Yeah, so that didn’t – I think I worried about that sometimes, but I didn’t. It very rarely happened that I have more than one person waiting.
Jeff: Awesome, awesome. Well, so then what?
Loralee: Then, well actually, I got really sick in 2009. And that’s when I – after I got sick and I just wasn’t working at all, I knew I needed to create something that would protect me in the future if that was ever to happen again. And that was a really interesting process. So I decided to just completely close the accounting practice down. I had lost lot of traction during – it was three months of being very sick. And I lost a lot of traction. And it was just time to close. And so I kept a few of my consultant clients, that was okay. And just started digging into what it was I really wanted to do next.
Subscribe in a reader
Listen to the Whole Episode Here
Jeff: And what was it that you wanted to do next? We’re all dying to hear.
Loralee: I was dying to just help solopreneurs in general. I really wanted to get out of accounting. Even though I was really good at it and it was natural for me, I kind of wanted to coach, or at least that’s what I thought at first. Because I wanted to coach and guide people in their entrepreneur journey.
And there was something really intriguing to me about the money process that I saw with solopreneurs. A lot of solopreneurs go into business. Not everyone, but a lot of solopreneurs go into business doing something that they adore from the work experience that they’ve had in their work life. So they take that one piece, and they go into business and they’re so full of energy.
And there’s – that’s when I love working with them. It was like, right at the beginning of their process, they were so, so energetic. And then, over the 10 years with my accounting crew – I actually worked with some of them – that a lot of them that went through that whole 10 years with me, and around year 2, I saw a dip or a drop. Sometimes, a depression. Sometimes – but there was always something that kind of took their light out. Their energy dropped. There was something really different and at the same time, because I was doing their accounting or related to their accounting, I saw the money change as well. So, it’s – really intrigued with that.
Jeff: So the money changed in a bad way, right?
Loralee: Bad way.
Loralee: Yeah. Yeah, and from that point on, they usually kind of fought with the money piece. It was like, “I’m going to do this. I’m going to figure this out.” But it wasn’t an easy flow like it was in the beginning.
Jeff: That’s a – what do you think is the catalyst for that?
Loralee: Yeah, my idea – and I’m not a hundred percent sure, that’s why I’m still working on it – is that I think that this piece is related to creativity. So I think a lot of entrepreneurs go into business because they have a really big creative spark. And at the beginning, they’re doing all of these amazing things in their business and then once they’ve been in it for a couple of years, something becomes stale. But it’s something related to stale. So it’s like a – they’re now in a routine or a rhythm, and they might not be creating new art, if we can use that term. They make re-creating the art that they’ve already created once. Does that kind of makes sense?
Jeff: It does. So it’s almost like, it was all new and shiny in the beginning and now it’s not new anymore. We still love it, but it’s not new anymore.
Loralee: Providing a service to customers that are very similar to the service customers that they helped two years ago or four years ago. And it’s not that it’s dry, and it’s not that they don’t want to help you actually. Because generally speaking, solopreneurs are awesome people. But yeah, it’s not light and fire anymore. And I think somehow it’s really tied into money.
Jeff: Okay. Okay. Well so what – have you seen anything? And I know this isn’t your area of expertise, but I do know that you have a lot of insight that I want to make sure our listeners get. But is there anything that you’ve seen that is helpful at that two-year mark?
Loralee: Yeah, I think it’s actually brushing everything off and taking a look at where they can do something that’s really exciting again.
Jeff: Okay, okay. So what’s the new exciting – the new ‘new’ thing? And not only does that probably get them pumped up and fired up again, that’s critical for their business. If you’re not innovating every year or two, you’re not going to be in business very long.
Loralee: Exactly. Exactly. And I don’t think it takes very much to do that either. I think it can be getting away for a weekend workshop and just finding something new and new revenue stream you could add into your business. Or maybe work with a joint venture partner on some little project, or maybe it’s even just delving in to find out what your customers really need. Because sometimes, I think we just assume that we know what they need. And yeah, so it could be something like that.
Jeff: Sure, sure. Well so, where did your journey take you next?
Loralee: Well, it took me to packing up everything that I owned. And going away to house sit for almost 18 months. And while I was doing that, it forced me to create the leveraged income that I needed to create. Yeah. So a bit extremely, I help a lot of people actually create a more portable business. But most of them don’t really want to just literally leave for – they have family, they have – yeah, but I really pushed the boundary for myself by doing it.
Jeff: Okay, so when you went off to house sit, did you say to yourself, “I’m going to go off and house sit for 18 months and I’m going to figure this business out.”?
Jeff: What were you saying to yourself? What was your expectation at that point?
Loralee: Well, we were actually heading out for about three months. We thought it would be coming at an extended vacation, I would still do some of my group work.
Jeff: Okay. And there was a significant other in your life at that point?
Loralee: Yeah, and so we kind of, we thought maybe a bit of camping, and we had a little MiFi unit so we could actually get internet where we were camping. And yeah, and so it just seemed like a fun thing to do. And then three months in, we found the house sitting project and decided to do that and kind of just kept going from there.
Jeff: Awesome. What was the house – was the house that you sat, was it in a beautiful place that you really wanted to be?
Loralee: The first one was in a fairly beautiful place but it was over the winter so it wasn’t as exciting. And then, in the springtime, we went out to this amazing acreage with the view of the balcony deep into the country but with a high speed internet.
Jeff: Wow. Wow. Okay. Well, that’s awesome. All right, so then, as you’re doing these house sitting gigs, then how did your business evolve while you’re doing this?
Loralee: I mean, I didn’t realize that at the time, that in hindsight, I can see how it allowed me to really get in there and figure out what I wanted and sort of move aside the things that I didn’t want. I ended doing a lot of sort of gigs for people, helping them build their business. And then I found myself in that space of trading dollars for hours again. And feeling a lot like I had with my accounting business but making way less money.
Jeff: Oh, wow. So the business is that you were helping people build – were you helping people build portable businesses?
Loralee: A lot of them, yeah. Yeah.
Jeff: Okay, so you were helping people to do what you wanted but hadn’t actually figured out yet? And I don’t want to say that in a disparaging way. I think that’s an interesting part of many of our journeys.
Loralee: Yeah. And I mean, maybe it gave me some insight into how I wanted it for myself. And I mean, another really big part of it is that I was scared to step into this space that I really wanted to be in. So what was a lot more safe and comfortable for me was to be in the background and help other people do their thing. But this felt a lot more – I don’t know, I was less vulnerable than standing up in front of people and saying, “Hey, I would love to help you do the thing that you need to do.”
Subscribe in a reader
Listen to the Whole Episode Here
Jeff: Yeah. Well, we need people at all different levels, right? And all different levels of visibility in this world. So that’s awesome. So what happened next? How did you get to this awesome place?
Loralee: Yeah, I think I must have had some kind of breakthrough or a breakdown or something like that.
Jeff: I firmly believe – I don’t know if this is my quote or not, but I firmly believe that every breakthrough is preceded by a breakdown.
Loralee: Yeah. I hear a lot of people say that you have to break down to break through. May entirely be true. On my birthday, I had one of those moments where it was like, this year has been complete garbage for me. And if I don’t do something today, literally today, I’m probably not going to make it through. That’s what I thought.
And I decided that to think, one of the things that I’ve been really missing was sort of jumping out into the big online world and being visible. And so, in the morning of my birthday, I said, you know what I’m going to do? I’m going to do a webinar. And I’m going to invite as many people as I can. And answer – because it was my 43rd birthday, I decided to answer 43 questions that people ask me the most. I know, it was a bit of a bizarre adventure to take on. I’m actually writing out the questions, preparing the webinar in one day. But I did it.
Jeff: Oh wait a – whoa, whoa. So you just decided that day and you were going to do that webinar? So, I first assumed you were going to do it like a week or two later. But no, you said you’re going to do it that day.
Loralee: That day.
Loralee: And I do a lot of things that way, where it’s not necessarily within the same day, but I kind of have a completely insane idea and then I just go out and do it. And I think it’s maybe easier for me to say than – that I – if I failed, I can forgive myself for that. Like only, I think only 37 people signed up for it. And maybe three people showed up.
Jeff: That’s really not bad for a webinar.
Loralee: No, it isn’t.
Jeff: And one with only one day of marketing.
Loralee: Yeah, exactly. And then on the back end of it, about 60 people listened to it later.
Jeff: Awesome. Now, that’s freaking phenomenal.
Loralee: Yeah, that part.
Jeff: That’s phenomenal results is what matters.
Loralee: Yeah. And then, from there, I just kind of kept – what I decided to do was to do something scary every single time I started to feel stale. And so then, that was another webinar after that. Oh in the middle, I decided to put together what I call the Biz Training Club and it’s a free – actually maybe I should back this up just a tiny little bit – in December, I did – because I have an accounting background, I did an inventory of everything in my business. So a lot of it is to digital products and things I’d started throughout the year.
And in December, I had 51 unfinished products that I was creating. All of our digital products. 51. It was a lot. And so I think the idea must have sort of been seeded from that thought, of these 51 things. And I decided to create a program where I would finish one of those products every month and give it away to a group of people who couldn’t necessarily afford to buy something from me. And within, let’s see, within 48 hours of launching that program, I had 147 people sign up. And, I mean it’s free, right? It’s completely free.
But it was a brand new list that I was able to work with. A brand new audience. Of people that were getting to know me, that I was able to write to every week, that I was able to communicate with. And from that, it’s created – I’ve been able to grow things in another area of my business as well. And it’s just given me momentum to move forward again and launch programs and have people who already kind of know, like and trust me. Just from that, initially, from that little program that I offered for free. And it’s also helped me finish 9 products since March. Yeah.
Jeff: Wow. Wow. Okay, so you – this is so interesting. So you launch this program for free to people who you did not believe could afford to pay you. You’ve got 147 people who took – they took deliberate action to get access to this program.
Loralee: Right. Very, very quick. Yeah.
Jeff: So, instantly. Yeah, within 48 hours.
Loralee: Yeah, and it just keeps growing. Yeah, like every month, it grows and grows.
Jeff: So, okay, okay. So, and then not only did you do that, so then you had 147 people who are really, really interested and more, eventually. But it was also giving you a deadline to complete a product each and every month.
Loralee: Yes, I have to have something finished by the 7th , and I usually now get two or three things done every month. Yeah.
Jeff: Oh, wow. Wow. So, and you said you now have how many products?
Jeff: Okay. What’s your favorite one? Or maybe the most popular one?
Loralee: Yeah, okay. The most popular one is the one called Your First Webinar. And that one I didn’t give away free to that club. I sold it for $7. I think it’s at $27 right now on the store. But I sold it for 10 days for $7 and 172 people bought it. So that was a really fun, little – I mean, it wasn’t a lot of – it’s only $7, but still that was really fun to kind of bring in an extra $1200 in 10 days, and it pushed the limits on my little shopping cart on my website. And I found out what it was like to support that many people buyers at once, right? It was really good.
And from that, I launched another program called the 14-day Product Challenge. And 110 people signed up to create a product in 14 days for their business. And that was amazing. That just ended the end of May.
Jeff: Cool. So how does that product work? Is that kind of more – do you do any handholding in that?
Loralee: Yeah, it’s a private Facebook group. And everyday – well, almost everyday, I create a little audio recording for them so that it would help them move through each day of the challenge, so that they could get from start what’s the idea, how are you – I know that there are barricades that kind of come up throughout. I usually finish mine in 7 days, so 14 days seemed really long to me.
But there was – but I know where some of the obstacles came through. And being able to watch the conversation in the Facebook group, I was able to kind of pick up on things that people were struggling with and speak to that every evening. So around midnight or around 11 o’clock at night, I would create a recording and have it available for them in the morning.
Jeff: Okay. Now, the thing I love about that model is that you are directly engaging with those folks throughout the product. So there’s no way for anybody to be disappointed or get lost in that product because they’re literally guiding where their product’s going.
Loralee: Yeah. And I mean, there were so many things that were really fascinating. There was a group of people who would get into this process and then they would feel this – what’s the word I’m looking for? – a lot of fear or self-doubt, that they maybe wouldn’t – that their product wouldn’t be worth anything, and people wouldn’t buy it, and that maybe they shouldn’t even make anything for free because it’s probably not that good. So there was a whole group of people that really struggled with that self-esteem issue. And then there were other people that just barreled through, and they came up with 10 or 12 other ideas of things they wanted to create. But they were able to narrow the focus down and finish that one project, and that was really cool too.
Jeff: That’s awesome.
Loralee: Yeah, and it was just so much fun to be able to work with that many people, going through this process with their different learning styles and different stages of business or online experience.
Jeff: Yeah. Well, how did you help the people who were having those self doubt issues through?
Loralee: Well, I think part of what really helped them was to know that other people are going through it as well. So, when I first started hearing this little whisper of it from – I’m not sure if I had picked it up in some – it was subtly that I initially picked it up.
Subscribe in a reader
Listen to the Whole Episode Here
And so in the call, that first evening when I heard it, I invited people to ask for help in the group or if they really were feeling comfortable, to just send me a private message. And that actually really worked. I probably had 15 people write me in the next 24 hours. They just said, I can’t do this, I can’t make it through. And we talked through it. And if there was a specific stumbling block or something that I knew that I can help them with, maybe they were struggling with the framework of what they were creating and they didn’t feel like that was good enough. So I helped them figure out the framework. And some people just needed a little kick in the butt.
Jeff: Sure, sure.
Loralee: A gentle kick in the butt.
Jeff: Yeah, yeah. We all need that every once in a while.
Loralee: Yeah. Absolutely. Absolutely. So yeah, I mean I think it was just listening to the sort of vibe in the group and then keeping the momentum going.
Jeff: Okay. That’s awesome. So what do you feel out of that transition that you’ve made from consulting with people one on one to doing the digital products? What’s the best part of that?
Loralee: The best part is that I can help a lot more people than I could be for. So as much as I love working with one person at a time – and I do love working with one person at a time – there were always people asking for help. But either – I don’t know if they didn’t have the funds or they felt like they didn’t have the funds. Now, I can actually help people where they’re at, with things that are already created so they can just pop in, jump over to my website, grab something if they need to, and they can start their journey and then come to me when they need help.
Jeff: I see. So now, you said you love working with people one on one. Do you still do that?
Loralee: I do some. I’m trying really hard. At least I would love to – throughout the rest of 2013 – to not really do any one to one work.
Jeff: Oh, okay.
Loralee: Just because I would love to be able to get this part of my business really stable and because I know that it’s some – it’s almost like a bad habit, where I want to just get back in there and earn dollars for my hours, trading my hours. And then it becomes [unclear 00:25:01] and what I found is that I sort of started to resent those people, and it’s not their fault. But I resented helping them build their business when I wasn’t focusing on my own.
Jeff: Oh wow, that’s interesting. Yeah, yeah. Well, so do you feel like – having worked with people one on one and still doing a little bit of that – do you feel like that has helped you in the online side of your business?
Loralee: Oh God ,yeah. Absolutely, yeah. Because when you can see the backside of how some of these businesses are running and what it is that they struggle with and what it is that they really can move through quickly, it helps me also speak easier to the audience that I’m working with. Because a lot of them are very similar.
So when I’m doing – when I’m writing or creating videos to help the people with the small digital products that I create, I can speak that language. I can say, I really understand where you’re coming from because I know that many other people. And I can say that not just from because I think that it’s true, but I can say it because I know that I’ve worked with these many people who struggled with the same thing.
Jeff: Yeah. Definitely, definitely. Yeah. Well so, what’s next for you?
Loralee: Great question.
Jeff: Because I’m excited about hearing what’s next.
Loralee: Let’s see. Well, I’m really looking forward to doing a couple more of these product challenges and, or something else that – I suspect there’s going to be something else that kind of creeps up in that same line that’s helping people move through. There’s sort of a – okay, so people are in there, maybe their service-based business, that’s usually what’s happening. So they’re in the service-based business. They want to create an online business.
They look at that, and it looks like a really nice thing to do. But they don’t really get started. So they think about it a lot. They take classes a lot. What I would love to do is help them do it, to actually finish it, to have the paypal button on their website, to having their mailing list started. So I probably will create more of these challenges. I can’t do them all the time because I also need time to go camping, and do fun things, and if I’m stuck on my computer helping for 14 days straight, that doesn’t happen.
Jeff: Exactly. Yeah. Cool. But you get to decide that. You get to set a schedule for that, and do it on your terms.
Jeff: Which is awesome. Well, tell me, what does your life look like? I know there’s no typical day, that’s the dumbest question to ask a lifestyle entrepreneur. But tell me what your life look like.
Loralee: I do spend a lot of time on the computer right now because I am gaining traction at this stage, and so I’m really passionate about it. It’s what I really enjoy. But I mean, if we have this past weekend listening example, we had an idea on Thursday. It looked like it’s going to be real nice weather and we just decided to pack up on Friday and head out of town for three days. And we went to some natural hot springs, and we just camped out in the wilderness, and it was fantastic. So we got back last night and it was just a – yeah, it was really good. Completely unplugged, there’s no internet, there’s no power, there’s just completely unplugged. And what’s kind of cool about that is while I was gone, some of the things that – I actually made money while I was gone.
Loralee: Yeah, didn’t use to happen. It wasn’t a crazy amount of money. I’d still need to do a lot of marketing to bring in decent money, but it was something and it was really encouraging. It was cool to log in and see that this morning.
Jeff: Yeah, I know, that’s awesome. So you were able to gain some traction, it sounds like really, really quickly, relative to a lot of folks who were getting started in this industry. And I suspect that you did a lot of that using many of the contacts that you already have from your accounting practice, is that right?
Loralee: I’m actually going to say no.
Jeff: Really? Oh, that’s awesome. I’m so glad I asked the question. Because now we’re going to get another insight.
Loralee: Yeah. No, that group of people, I mean I’m still in touch with them. But they’re in a segmented part of my email list. And I reach out to them a couple of times a year and just keep in touch. But no, I started building through some online groups I started.
In 2011, I took an online class and in that group, we have new students that come in every year and we stay on as alumni, I guess. And there’s 6500 of us in that group now online. It’s like a bit of a big sorority online. And that really, that connection has made a huge, huge impact because a lot of people in that community know me and they’re with other people and so it’s created this really interesting online economy. And so there’s that, and then I joined other online groups. So a lot of it is jumping in and participating in online communities.
Jeff: That’s awesome. And you know, you’ve got a skill that anybody with a business – online or not – needs, right?
Loralee: Hm-mm. Yeah.
Jeff: That is very handy. So what would say is the biggest mistake that you made while you were building those?
Loralee: Biggest mistake: absolutely was not taking action. It was staying, and it was probably that decision to not be visible. Or well, it may have also been that I was listening to some of the gurus who said that I absolutely had to sort of focus on one thing at a time and to promote only one thing at a time. And that’s not – it’s a good advice in every circle, but a lot of circles that focus in on the one niche, do this one thing, get really good at that, and from this standpoint, it does make a lot of sense.
But for me, it took me to a analysis-paralysis kind of thing where I was like, I can’t decide which one thing I want to do and so I’m doing nothing. And that’s where I ended up with the 51 things that were unfinished, right? It was like, I’d start something, I was like, “Yeah, this is the one that I want to do.”
And then I would stop 80% of the way in and not finish it because I wasn’t sure who I wanted to market it to or – yeah, what I really needed was just to do it and let it flop. You totally find when something’s flopping and then know that I could start something else right away if I – to be completely fine with just putting something out there into the world. Letting it flop if it needed to, and coming back in with gusto for something else.
Jeff: Yeah, throwing a lot of different little pieces of spaghetti noodles at the wall and seeing what form sticks. I think that’s a Bill Gate quote.
Loralee: Yeah, exactly. That’s perfect.
Jeff: But it worked for you and that’s awesome. So how is having this lifestyle, how has this affected your relationships with your significant other, your family, your parents, siblings or… and your friends?
Loralee: Yeah, well it’s kind of interesting because of the friends thing. I moved away. And I kind of want to keep up, keep in touch with them online. I hope that I’m going to change that in the next year while at work. Like within this current year. Where I’ll feel like I can actually just get in the car and drive to visit them or fly to visit them more than I have this past year.
And my parents have moved all the way across the county. So that’s also an analysis that I have to figure out a way to… instead of being able to just get in the car and drive to see them in one day. Book flights, I’ll go visit them.
And my significant other, well, he’s been really good about this whole thing. He even started to work on his own online business while we were fostering the house sitting part of it. And it wasn’t easy for him, he kind of needs to work with his hands and I think he enjoys being part of the companies. So he’s now at a place where he really, really enjoys his work and he does. He is kind of a 9 to 5er and, but I think it’s good for him. You know, I’m not entirely sure I should check in. He seems totally cool the way I do business.
Jeff: Now, do you find that if somebody needs to run to the bank during the day or maybe – I don’t know if you have pets but like, take the dog to the vet, are you one that get stuck with that chore all the time?
Loralee: Wow, I hear you.
Jeff: That’s the downside.
Loralee: Yeah, yeah. I think maybe I was able to work out those boundaries pretty early on in running the business. Because yeah, I noticed that people just assumed that I have free time. So let’s say that they had two days off work, and it’s like, well let’s just go for lunch because you don’t have to work today.
And I mean, I did. And initially, I really prided myself in being able to be completely flexible in schedule, and go to a movie in the middle of the day if I wanted to. And I suspect that’s why they got that impression that I could go pick up the Purolator package for them at the airport. Because I wasn’t doing anything, I don’t know. And yeah, I mean, that stuff can be completely nuts, right? It’s like, yeah if I don’t want to do this right here and because I’m doing the 9 to 5 job, why don’t you just go do it?
Jeff: Yeah, get the entrepreneur to go do it.
Loralee: Because I clearly have nothing better to do. Yeah, but I must have set some boundaries while I remember actually being quite irritated about it, about four years in. And I did start setting some manners. It’s like, if you want to me to do something really fun with you, I’ll reschedule my work. But rephrase it, right? I will reschedule everything in my day to be able to work with you or do something fun with you. But I didn’t let them think that I had nothing to do.
Jeff: Yeah. You know I sometimes, I’ll like a – just like with anything. It’s like you have certain open slots. I have very strict rules that my assistant has to abide by when it comes to scheduling meetings with me. It’s actually that there’s actually quite an elaborate system of rules and then there’s certain things that have to come to me for my approval if they’re too early in the morning or too late in the day.
But no, this is awesome, Loralee, I had a blast talking to you and I just want to know what is – before we get to your website and contact information – what is the one thought that you’d like to leave with everyone before we go?
Loralee: Do the one thing that scares you today. It doesn’t have to be huge but if there’s something that just – that feels a little bit scary and you know that it could take you to the next level of your business, just do it. Without thinking about it. Because I believe that it’s your intuition that’s guiding you to do something that will take you to the next level, that will move you forward.
And it’s so easy to get stuck in mediocrity even though I think most people who are entrepreneurs really want to go out there, and do something fantastic with their life or create freedom for themselves. But I think they sometimes put themselves in a cage because they’re doing the thing that’s safe. That’s natural. It’s human nature to want to remain safe, to not be eaten by the big dinosaurs or something, right? And being self motivated isn’t always as easy as we like to think it is.
I mean, the other couple of pieces are that I think a lot of entrepreneurs need to have or they want to escape their corporate life to avoid systems and structure. And they resist it so much, very often resist it so much, especially the ones that are more artistically inclined. But without creating our own systems and our own structure for ourselves, then things kind of go really linear or it doesn’t happen. So if we can honor kind of our own nature and create our own little systems, not somebody else’s boss telling you what to do, but you created your own systems that you’re following, I think then you feel more freedom to actually do those scary things and jump out and kind of do that thing that we really need to do to kind of get to the next level. Because it’s just an evolution, right?
Jeff: Yeah. Now, that’s awesome, that’s great advice. I always try to capture a quote. A memorable quote from every interview and yours is, “Do the one thing that scares you today.”
Jeff: I love it.
Loralee: Awesome, thank you.
Jeff: That’s good stuff. So Loralee, where can folks go to get more information about you?
Jeff: Loraleehutton.com and we will link that up below the show so you can click on that link below and Loralee, I thank you so much for being on the show, I had a great time talking. I got so many new insights out of this, I think I learned way more than anybody who listens to the show.
Loralee: Have fun.
Jeff: Which is the best part of it. But thank you very much and I wish you the best in everything that you’re doing and I look forward to staying in touch.
Loralee: Awesome, thank you Jeff. It’s been fantastic being here.
Jeff: Thank you.