Christina Daves has always had entrepreneurial spirit. But, like most people, she started down the traditional, go to school, get a job path. She went to college, but here’s the cool thing, before she got a job, a really cool opportunity came along to get involved in a business some friends were starting. That’s when she was hooked.
A couple businesses later, she broke her foot. Not wanting to walk around in a hideously ugly medical boot, she got an inspiration. She would create beautiful, fashionable accessories for those ugly things and sell them.
After all the costs of getting that company started, and with no money left to market them, she had to get creative. Christina dove into the wild world of free exposure through publicity. And it worked pretty well, because she landed her fashionable boots in over 50 major media outlets, such as:
- The Washington Post
- The Dr. Oz Show
- Parenting Magazine
- Real Simple
Just to name a few. She also won Steve Harvey’s National Inventor contest! With that huge success under her belt, she now has launched a new company, PR for Anyone, which helps people just like you get all that awesome (free) exposure!
On this episode of the “How to Quit Working Show” you will learn:
- How to research an idea so well that you are nearly positive that people will buy it BEFORE you spend a fortune on something that doesn’t work.
- What Christina did to get her Stylish Medical Boots featured in over 50 major media outlets.
- How to keep your spirits high each and every day even if you are facing the inveitable difficult times that all entrepreneurs face.
Listen to the show here:
You can get more information about Christina below:
For Experts Corner, which features exclusive interviews with the gatekeepers at major shows and publications, visit prforanyone.com. (The gatekeepers will tell you how to get through the gates!)
For info on her very fashionable medical boots, visit healinstyle.com
Or all about Christina at christinadaves.com