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Episode #28 Transcript: How to start a home business – Anthony Chatfield explains how he turned freelancing into a scalable business - How To Quit Working
Episode #28 Transcript: How to start a home business – Anthony Chatfield explains how he turned freelancing into a scalable business

Episode #28 Transcript: How to start a home business – Anthony Chatfield explains how he turned freelancing into a scalable business

Jeff Steinmann:  Hello and welcome to the How to Quit Working show.

First off, in the first two to three minutes, you’re going to hear a little bit of jumpiness or skipping because we had some Skype issues. I apologize for that, and just know that it’s going to be over in the first three minutes so it’s not going to go on the entire show.

Now, down to business. First off, I want to invite everyone to subscribe in iTunes. If you’re listening in iTunes, then make sure that you get updated every single week so this gets automatically downloaded to your computer in iTunes, that you can get the new episodes delivered right to you. Also, be sure and sign up for our email list. If you go to the website, you will see a “Sign Up” in the upper right hand corner. Also at the bottom of each pages, you’ll see a “Sign Up”, you can’t miss it if you go on the site. And if you do that, you get a free training series on how you can create your own life of freedom.

Now, today’s show is really cool. We’ve got Anthony Chatfield here now. Lately, I’ve been talking to some people who never actually started working, right? So, these people, they graduated from college or in some cases didn’t and just said from Day 1, “You know, what I’m seeing out in the work world, this whole 9 to 5 thing that I’m seeing, it just doesn’t appeal to me. And I don’t think it’s going to work for me.” So they decided to do their own thing and do something different.

Anthony is one of those people. Anthony was working at a deli during college, working at the counter at a deli. He got his college degree, and then, sort of looking for a job and found that he couldn’t find anything that paid as much as they were paying him to work the counter at the deli. So, he kept working the counter at the deli for a while, and then he started getting into freelancing. And then, that turned into an awesome business called Great Leap studios that Anthony now runs with his business partner. Anthony’s going to tell us all how he did it today.

Anthony, thanks for being here, and welcome to the show.

Anthony Chatfield:  Hey, thanks for having me.

Jeff:  You know, we’re talking to some people lately who didn’t start off with their work life in a traditional way. In other words, people like yourself who didn’t finish college and go got a job, finished college and said, “Nope. I think I’m going to do something different.” Tell us a little bit about you did after college.

Anthony:  Yeah, absolutely. I just got a little bit of an unconventional route, I think. I’d studied Writing and English in school. I wanted to come out, I wanted to be a writer, I wanted to produce things, be creative.

Jeff:  Well, there’s a lot of money in that, right?

Anthony:  Yeah, absolutely. At least, I thought so anyway.

Jeff:  Well, and actually the good thing is, there is. We’ve had some very successful writers on the show recently.

Anthony:  Oh, absolutely. Yeah. You build it up, and you make a name for yourself, there’s a lot you can do with it.

Jeff:  Yeah.

Anthony:  But I was a little discouraged at first because I didn’t come out at college saying I’m going to start a business. I got a writing degree so I wasn’t thinking this mentality. And so, I spent probably six months or so looking for jobs, doing the usual post-college job slug. I got a couple of offers for things that were very much not what I trained to do. I think it’s a pretty common experience.

Jeff:  Yeah. What year was that? What year did you graduate?

Anthony:  2006.

Jeff:  Oh, okay. So that was when things were kind of starting to suck.

Anthony:  Yeah. Yeah, it was like, a year or two pre-recession. But the jobs I was going for or thought I could have applied for were basically – they’re starting to dry up, they’re starting to get outsourced. And so, most of those things were entry level filing. Just boring stuff on a low hourly wage or internships which I couldn’t afford.

So, I’ve heard that some are making some money online, contracting, freelancing, that kind of thing. And I was like, you know what? Maybe I’ll give that a shot. At first, I think I just turned to Craigslist, got a couple of jobs there. And from there, I would go to sites like Elance and oDesk and bid on projects there. I found just a huge, huge number of people who needed people who wanted to write, the skills I have basically. So that was really encouraging. I was like, oh, I can go out and sell my skills to specific people, kind of on my own behalf.

Jeff:  Yeah, and doing it from your house, right?

Anthony:  Yeah. Yeah, that was the best part. No commute.

Jeff:  Yeah, no shoes. [laughing]

Anthony:  Yeah. Just me and the dog.

Jeff:  Yeah.

Anthony:  So yeah, that was pretty cool and it took about three months from starting that until I quit my job, and I was just doing that full time.

Jeff:  Okay. What kind of job were you doing at the time? Did you just take one of those kind of crappy jobs that you weren’t too excited about?

Anthony:  No, I was actually working in a deli. I was a deli clerk  store. It was the job I had in college and I just kept it.

Jeff:  Okay. So you didn’t leave the college job that you had for these crappy jobs that you were getting offered. You just kind of kept that one.

Anthony:  It was basically a choice of keep doing what I was doing and make a semi-decent amount of money with people I knew or go take a job I did not know, not making very much with a very slow career trajectory, and probably doing something I didn’t enjoy. I think most people get stuck between the two options.

I choose the latter because you go to college, you spent a lot of money, you want to use it. I decided that there was a third option which was kind of cool, I just kind of stumbled into it, it wasn’t even – I wasn’t even being entrepreneurial, I was just…I want to write for money, and I guess I stumbled into this freelance.

Jeff:  Yeah. So, you find all these freelance gigs out there, then what did you do then?

Anthony:  I did that for a couple of years, actually. I mean, I was at that point in life where only working 3-4 hours a day was pretty cool. So, I was pretty happy with that.

Jeff:  You’re only working 3 or 4 hours a day, freelance writing on oDesk and Elance. Were you making more than the deli?

Anthony:  Yeah. Within a couple of months, yeah.

Jeff:  Okay. Awesome. Tell us just briefly how did you go about getting jobs on oDesk and Elance and anything that you learn there about that process.

Anthony:  Yeah, sure. It’s a process, I think, that involved a lot of getting to know what my clients needed. So, I would – you know, at first, it was just guessing. I didn’t really know what people needed. They would post a project, “I Need 10 Articles”. I’m like, I know how to write 10 articles. That would be my bid. And sometimes, it would work. Maybe 1 in 15, 1 in 20.

But you work with enough people, you start to see the things that they’re worried about. And then, you speak to those things. Communication is big. I made sure I was available most of the days. At first, I was working odd ball hours because I was just out of college but I realized that if I was available during work hours, that made me more desirable.

So, I started working the 9 to 5, even though it’s freelancing. That helped a lot. I started offering more services just to be flexible for people. Quick turnaround time. Just the little things that I think people worry about when they’re hiring a freelancer because freelancers are cheaper than hiring like an agency but you don’t get all the benefits of having an agency, like meeting deadlines and budgets and everything. So I kind of found the in-between on that.

Jeff:  Yeah. So you gave them some of that stuff they would have gotten with an agency.

Anthony:  Yeah, and with a slightly lower price. So, I built a lot of loyalty in the clients I had and then got a lot of word of mouth.

Jeff:  Okay. Well, that’s really cool. So, again, I’m always trying to extract what are the themes, the things that people do consistently that allow them to create a lifestyle and do something that they enjoy on their terms.

And what I’m seeing again is that you found that there was a need out there, and you knew that you had something that you could step in and fill up with. So, you stepped in and you filled it. And then, you took it to another level and you really listened to what it is that those customers wanted. You think you gave it to them?

Anthony:  Yeah, absolutely. I think that was something a lot of freelancers didn’t do. It was kind of like this wild west scenario seven years ago. It was a new thing.

Jeff:  I guess that was very different back then, yeah.

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Anthony:  Yeah. I mean, I think there were – when I signed up for Elance, I think there was 8 or 9,000 writers, which sounds like a lot, but I think there’s like, 200,000 on there now. It’s growing a lot and there’s a lot more companies that go there, like, legitimate companies that source that way. So, it’s a different market now. Back then, it was just a bunch of people on the couch trying to make some extra money.

Jeff:  Yeah. Okay, well, so what happened after that? You only did that for a couple of years, then bigger and better things happened.

Anthony:  Yeah, absolutely. I was doing that for long enough, and I realized that these clients keep coming back to me. They were very eager to hire me. They sent me a lot of work and I’m like, there’s got to be a reason for that. Hey, I could probably charge more the…probably, I’m offering services that other freelancers don’t. So, maybe there’s a way to systematize that a little bit.

So, I started moving in the direction of starting my own agency. It kind of evolved over the course of the year. It wasn’t in a super hurry to do it. It was just exploring the business side of things. But realizing that I knew what these clients were looking for and that I already had systems in place to offer it, so I just have to scale it.

About three years ago, I decided I was going to start my own company. Basically offering the same thing but with all the other stuff that they want, like, mid-sized and larger companies want. The reliability, the flexibility of scale with more writers, options in terms of other services, all those things that I couldn’t do as a freelancer. So, it’s just, grow the business and be able to offer those things.

Jeff:  Okay. So, for example, if somebody wanted maybe like, I don’t know, 100 articles in 2 weeks, that’s probably something you could not have done as an individual freelancer but now that you have a staff, maybe you could, right?

Anthony:  Yeah.

Jeff:  Okay.

Anthony:  So, I mean, maybe I could have done it, I just wouldn’t have gotten any sleep.

Jeff:  Sure. Maybe 300 articles.

Anthony:  Yes. And there were those days when I would turn projects down because they were too big, or I was too busy. I mean, we don’t turn anything down now because we have resources to process everything. And the existing clients like that, too. Because then, they don’t need four freelancers, they can just come to us.

Jeff:  Sure. Sure. Well, so tell us how did you get it from Anthony the freelancer to Anthony the owner of a content marketing firm? What’s the name of your company, by the way?

Anthony:  Great Leap Studios.

Jeff:  Great Lake Studios?

Anthony:  Great Leap.

Jeff:  Leap. Great Leap Studios. Awesome.

Anthony:  Yeah. I was a…I don’t know, there was a lot of trial and error. Like I said, I studied writing and the creative end of things. So, the writing part? Very easy for me. The business management part, the entrepreneurship part, just feeling the way around, reading a lot of books, studying a lot of courses, talking to a lot of people. I knew entrepreneurs because I work with them so I talk to them about how they would start their businesses. And then, mistakes, because people make mistakes, lots of mistakes and then making sure we learn from them. My college roommate actually, he’s now my business partner.

Jeff:  Oh, cool. Okay.

Anthony:  That was one of those things that are like, I can’t do this all by myself. Bring someone else in, we can grow from that way.

Jeff:  Did your roommate bring any specific skills to the table that you didn’t have?

Anthony:  Yeah, I mean, it’s…he studied completely different things like science and psychology, was in that end of things. So, he’s the marketing end of things, thinking creatively as to go out and really hit people and get their attention, almost  style of marketing, that’s all him. I can do that stuff, I can speak to people, I can sell the business like nobody else but it takes a different mentality and then kind of like that back and forth to have those new ideas and really reach people in new ways other than just going out and bidding on projects.

Jeff:  I see. I see. So, that’s a piece that you’re less interested in and he’s able to pick up because he has those skills.

Anthony:  Yeah, absolutely.

Jeff:  Do you focus more on the creative, the writing side of it?

Anthony:  Yeah, right now, I basically handle the projects with the clients, quality assurance on them, writing into things that strategy itself, developing how the contents going to be written and developed for people. So, that’s my end of things and then he works on the website and new product offers, things like that.

Jeff:  Okay, cool. Cool. What’s been your biggest challenge in getting this thing up and running?

Anthony:  I guess shifting mentalities. As a freelancer, you’re kind of just doing your own thing. You just…when you need work, you go online and reach out to people, bid on some projects, call all the clients, do some networking. It’s pretty straightforward. You do it regularly to build it up but you just go out and get what you need.

Jeff:  Sure.

Anthony:  As a business owner, it’s not only are there a lot more pieces in play, you have to manage the finances and make sure that the writers that we work with have the resources they need but also the direction they need to get things done on time. But I’m dealing with more clients, a lot more leads, the sales process is more involved. We do a lot of inbound marketing for our clients but we also do it for ourselves. So, that’s what we’re involved. So, there’s a lot more stuff in the air, I guess. It takes more time to make sure everything’s working properly and a lot more delegation, where in the past, I just did everything myself.

Jeff:  Okay. Okay. What do you mean by inbound marketing?

Anthony:  Inbound marketing, it’s basically, we’re just going out and we’re building authority in that industry. So for ourselves, for example, we write a lot about updates or how to manage a blog or what to put on Facebook, Twitter, that kind of stuff we do for our clients. But we’re teaching them how to do it as well. Because some can’t afford it, so we want to help them be able to do those things themselves.  Generally that information is useful. It also puts us out there as experts on those topics which then attracts people to our website, to our marketing materials. That’s basically – those are the strategies we use for our clients as well.

Jeff:  Okay. So you use the same strategy that you do for your clients to market your own business which probably in it of itself builds credibility because that’s how your clients find you.

Anthony:  Yeah, absolutely.

Jeff:  In many ways. That’s really cool. So it’s like, here’s this cool inbound marketing strategy that oh, it just worked on me to get me to call these guys to create me some content. So, it kind of sells itself in a way.

Anthony:  Yeah. It makes for an easier sale. Like, if someone finds an e-book or a white paper or a podcast, they’re like…and we’re just like, oh, how would you like to promote your own business? That white paper you wrote was pretty cool.

Jeff:  Yeah, how would you like to have people find you exactly the way you found me?

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Anthony:  Yeah.

Jeff:  Cool. Cool. So, where do you find your writers?

Anthony:  Well, I like Elance. That’s where I got my start. So, we try to get them trained internally so we don’t like outsourcing on a per project basis. I know some agencies do that. It makes it easier to scale, honestly, if you just outsource when you need it.

But it also makes it harder to maintain the quality that I like to promise to people. So, it’s not – I want everything to look the same and read the same and feel the same in terms of the quality. That’s what we’re selling on. So, we’ll find people and we’ll let them through smaller projects. But then I have a training course that basically I’ve created for them. But 15 videos about an hour and a half, and then like a short e-book that basically walks them through our styles and what we need.

And then from there, they’re not employees, they’re still contractors but they work with us on a much closer basis. So, if we need something, we have six or seven writers who’ve been through this training and we can scale projects to match based on how many of those writers we need and then, what expertise we need because each of them has their own niche that they’re really good at writing about.

Jeff:  Oh, cool. Okay.

Anthony:  So, on any given day, we probably work with two or three of them. Every now and then, a big project comes in, we might work with five or six.

Jeff:  Okay. Cool. What are the things would you do differently if you had…if you were going to start this business over again from scratch?

Anthony:  Probably lay more of the foundation. I think when I started trying to make the jump, I was…in my head, it was a lot easier than it ended being. Starting a business…well, I mean, part of it too is as a freelancer, I felt like I had a business. And I did, to a certain degree. But just because I was offering the same services, it wasn’t the same business model. It didn’t transition smoothly. There was a lot of things that I didn’t have that I needed.

Jeff:  Oh, okay.

Anthony:  Laying all those out in advance or at least, knowing what I needed so we weren’t popping around, trial and erroring ourselves. That would have helped. And it wasn’t that we weren’t able to offer the right services, it was just growing the business at a speed I originally wanted to, it was very hard without the resources in place. So planning. Planning’s probably the biggest thing.

Jeff:  In to some degrees, since it was your first business, you were a new entrepreneur, you couldn’t know what those things were, right?

Anthony:  Oh, absolutely not.

Jeff:  And the only way to figure them out, figure out what they were was a little bit of trial and error. It’s interesting you said it was harder than you kind of originally – I’m paraphrasing, but I think basically what you said was, it was harder than you thought it was going to be. A lot of entrepreneurs say that, I think it’s so interesting because the fact of the matter is, if we knew how hard it was, we might not try. [laughing]

Anthony:  Yeah. That is a great point. I don’t know if I would have.

Jeff:  But it’s so awesome that the journey always works out in an amazing way and always makes people really, really happy. Well, so, what will happen now if your dream job came along?

Anthony:  Oh, that’s a good question. I’m not sure. I mean, I feel like everyday I’m working a little bit towards that dream job which is, I like doing what I do, I like writing, I like helping people achieve those goals. There are those little things I do everyday that I wish I didn’t have to. That’s part of owning a business. You do a lot of little things, and someday, the goal is to be large enough that other people are doing those little things.

But I can’t imagine dropping everything and going – unless it was something really amazing, I guess. But I don’t have some goal in mind where I’m like, oh, I’d totally quit for this. Because A, this is the only thing I’ve ever really done. I’ve been doing this since I got out of college. And B, it’s really the only thing I can imagine doing that would fulfill what I feel I need on a creative level but also, business-wise.

Having tried to find a job that met that, and then not finding it, and knowing that there aren’t many that offer it, I created my own. I enjoy the fact that I created my own, and I feel that everyday, I can do a little bit of what I enjoy. I don’t need to write anything any given day, but I do because I enjoy it. So, I still write things for clients because that’s part of what I get to do.

Jeff:  I was going to ask if you still do any writing. So, you still do, and being in the position you’re in, you can handpick the ones you want to do, right?

Anthony:  Yeah, absolutely. There are some clients we’ve had for a few years that I have a personal relationship with and maybe I’ll write their stuff because I know their voice, they know me. It’s that personal back and forth. Sometimes, something is really cool that I want to work on it.

Jeff:  And you get to pick it right off the top.

Anthony:  Yeah, exactly.

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Jeff:  You’re the boss.

Anthony:  Yeah. And also, if I don’t do some writing every week, things start to grind a little bit. So, I have to remember why I’m doing what I’m doing, get the things I enjoy of it.

Jeff:  So, how do you deal with those boring things? I mean, you’ve got accounting things you got to do, right? You’ve got all that. I imagine the project management aspects of it can be significant. How do you deal with all of that crap that you just really don’t enjoy doing? How do you push through all that?

Anthony:  Yeah, that’s the hardest part. And the people I talk to, I network with, it’s just we all…everybody has different things they don’t like doing but there’s always those three or four things that just, you know, they just take twice as long as you feel like they should because you just don’t want to be doing it.

But I try my best to create a system for it. Automating doesn’t always work, but like, project management for example, I create videos for every project we send out so the contractors know exactly what we need. And I’m telling them what we need, it’s in the video. That has saved me a tremendous amount of time get back and forth and edits. It’s reduced quality assurance time by 60%. I used software that keeps tracks of my tasks. We automate a lot of our invoicing through FreshBooks. We try to find things like that. I try to find things like that that make it – spend less time doing the things I don’t like. It also makes them more efficient which makes the business more efficient, too.

Jeff:  Cool. What’s your favorite part of the business?

Anthony:  I don’t know. I really like – I think those phone calls especially when a client is new, we’ve just signed up or they’ve just…we’ve gotten past the, you know, what does it cost, all the early sales dance. Once we’ve gotten past that, then we really just get into what do you want to do and how can we do that in a creative way, that’s fun, strategizing how we’re going to get the results they want. Because it’s easy.

Like, a large company, they’re just going to – and I hear this a lot from clients, too is to call a large company, they’ll get this giant bid and they’re like, we’re going to throw everything we have at your problem. Maybe they can’t afford it or maybe they’re just intimidated by all the stuff that has to be done to their website or to their marketing campaign, but I like being able to go in there and just being like, “Okay, we want X amount of people on the website and Y amount of leads. These are the four things I think we’re going to do that.” And it’s fun. It’s like solving a puzzle, almost. That, for me, is fun. I do enjoy writing, too. I try to make sure I do that for a couple of hours everyday.

Jeff:  Sure. That’s awesome. Tell us a little bit about what is your life like on a day to day basis? I know there’s no typical day for an entrepreneur or a business owner, but what’s your life like? I assume you work at your house?

Anthony:  Yeah. I have an office in the attic.

Jeff:  Okay. Cool. What’s a day like for Anthony?

Anthony:  Well, I get up pretty early and that started when my son was born. He was always an early riser so I’m up at more like the 5:30, try to get to the gym just because it gets me moving in the morning. And then, work day starts at 7 because if I started 8 or 9, I find that the first couple of hours get eaten up by emails and phone calls. So, I try to start early so that I have at least 2 hours of uninterrupted – if there’s something really important to do or if I’m just trying to get some writing done, those are the best hours creatively and productively. I just get significantly more done between 7 and 9.

Jeff:  Okay. Sure.

Anthony:  And I try to keep it to an 8-hour work day but it’s just…phone calls tend to come in the afternoon so 7 to 4, just probably have what the day looks like most days. But I try to maintain as normal a schedule as possible for my own sanity but also it helps to create those systems and keep them moving. So, it’ll be, you know, I’ll write in the morning, that’s when I’m most productive. I’ll work on sales calls and those outlining strategy calls in the afternoon. And then, if I’m done early, I take off early because I get the freedom of doing that, which is nice.

Jeff:  Absolutely. You mention you have a son. How old is he now?

Anthony:  Two and a half.

Jeff:  How is this lifestyle that you’ve created affected your family life?

Anthony:  I think positively in almost every way. I’ve never worked in an office so I can’t speak to that. I don’t know the amount of hours that takes out of your week, the energy it saps. But I know in my case, at least, when I’m done with work, I just go downstairs. When it’s lunch time, I just go downstairs.

And so I don’t – I see my son a lot, and I feel very lucky in that. I know a lot of – a lot of people I know don’t get to see their children as much. It also gives me freedom if my wife is in school right now. She needs to go to class early or if something comes up, somebody needs to go to the doctor, I’m right here and I can be done with work whenever because I have that freedom.

The schedule’s set. I try to keep a set schedule just for my own sanity and to keep things moving forward but the flexibility, the sheer flexibility of it is…it’s something that a lot of people don’t have and nobody’s really over me at saying, “You can’t really go home or you just did that last week.” It’s nice. It’s an easy, flexible way to, you know, I can be there for my family but at the same time, they understand that Dad’s working these hours unless something important comes up.

Jeff:  Sure. Sure. Well, that’s awesome. Anthony, what’s the biggest piece of advice that you’d like to leave our listeners with? And remember, everybody listening here wants to be…they want to be just like you.

Anthony:  Yeah. I mean, I think the thing that I always tell people and that I – I don’t know if I…yeah, I probably wish somebody had said to me early on is that you can – there doesn’t need to be a structure or an existing job in place that you have to fit in to.

I think a lot of people, they’re trained or they’re told during college or by their parents or by their friends like, “If you do this, then you can do this, then you can do this.” There’s the timeline, there’s a structure to it. There’s something nice about that structure, it keeps things easy but at the same time, if you’re not satisfied with it, if you don’t like the path, there’s so many options out there. I spent the better part of the year at a college trying to find the structure that work for me, and I kind of stumbled into this.

It wasn’t like I woke up one day and I’m like, I’m going to be a freelancer and I’m going to start a company. That wasn’t my goal. If someone told me that in college, I would have said they were crazy. I didn’t want to start a business.

But being flexible, being willing to take advantage of situations, and to some degree, take risks especially when you’re in a position to take those risks – you know, when you’re young. It opens up a lot of opportunities that probably you wouldn’t see, and definitely you wouldn’t take advantage of because they were just, you know, it’s something someone else does. It’s something that you wouldn’t think of. The internet and the online, we’re connected to everybody everywhere. It makes it so much easier to do these things. I can’t imagine doing what I did in 1990 or something.

Jeff:  It’s funny you say that because I often think about – and you know if people did this kind of thing in 1990, in 1980, in 1970. People have been doing this kind of thing for long before the internet but I occasionally think it’s like, wow! This would be so much harder if we weren’t all connected like we are.

Anthony:  Gosh, yeah. Like I said, I can’t imagine it. I’m sure it could have made it happen but I have clients in New Zealand and Australia and Indonesia and China, The U.K. I’m like, I could not have done that. I don’t know how, and I network locally now but it’s just that freedom to work with people anywhere, to take advantage of resources anywhere, to leverage your business from anywhere. I mean, it’s pretty cool.

Jeff:  Definitely. Well, Anthony, it’s been great talking to you. You’ve had a lot of great lessons that I know our listeners are going to really love hearing. Where can we go to get more information about you and your company?

Anthony:  Yeah. I have a personal blog, anthonychatfield.com. I write mostly about freelancing because I get a lot of questions about how I did that. And productivity because I get a lot done.

Jeff:  You have to.

Anthony:  Yeah, exactly. And then, we also have a blog on our company website, greatleapsstudios.com that focuses more on the content marketing and inbound marketing side of things that we’re talking about earlier, kind of that whole idea of reaching out to people and getting them to come to you. So, probably content up there every week on both sites.

Jeff:  That’s awesome. We’re going to link up both of those websites below the show so you can click on those and learn more about Anthony. And again, Anthony, I thank you for being on the show. I look forward to seeing what awesome, awesome things you and your company do in the future.

Anthony:  Yeah, absolutely. Thanks for having me on.

Jeff:  You’re welcome. It’s been a pleasure.

Wow. Great advice that Anthony had for us about starting your own business. There’s two things about this that I really like. The first thing is that just like everybody else, I asked how he was able to gain momentum and get clients when he was initially working with them as a freelancer on Elance.

And the answer that he gave is the same answer that all of my guests give on the show which is that, “I figured out what my clients wanted.” And that the common theme that runs through all successful businesses is they first figured out what their clients wanted. It’s not about what you want, it’s not about what a bunch of people sitting around the table at a restaurant want, having a conversation about entrepreneurship. It’s what the client wants.

And the only way to find that out is to talk to them and ask them and that’s what Anthony did. He figured out what are their concerns, what are other contractors not delivering that he could deliver? He figured out what that was, and he delivered that. And that’s why his company has been successful.

Now, the other thing that Anthony did that was a key to his success is he has made his business scalable. You notice he’d said he never turns clients down because he’s designed that business in such a way that he has a handful of people who can write the content that he creates for his clients, but then he also was able to supplement that with going out and getting additional contractors and bringing them in.

So he is in an awesome position of being able to just let this business get as big as he wants. But again, because his lifestyle and family is important to him, maybe that’s not what he wants. But that’s his to decide and he is in control which is a really, really awesome thing about having your own business.

Thanks for joining us on this episode of the How to Quit Working show. Please, if you enjoyed this, leave a comment below if you’re on the website, just scroll right down and you can leave a comment there or you can give us a rating in iTunes, we’d love to know what you think. And as always, this is an interactive show. You’re a part of this, too. If there’s something you want to see more of or less of, send me an email, jeff@howtoquitworking.com. Thanks, and I’ll talk to you next time.

You can get more information about Anthony at:

anthonychatfield.com and his company, Great Leap Studios at: greatleapstudios.com.

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About Jeff Steinmann

Jeff wants to help you Live More. He is the author of How to Quit Working, A Simple Plan to Quit Your Job for a Life of Freedom. He hosts a weekly show called The How to Quit Working Show that features lessons from Freedom Fanatics who quit their soul-sucking 9-5 job and created a business that lets them live a passionate life of freedom. Jeff also writes for several media outlets, including The Huffington Post, Lifehack and Elite Daily. Most of all, Jeff is a Freedom Fanatic, fiercely devoted to finding a better way to “do life”.

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