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Episode #31 Transcript: Starting a New Business: How to Leave Your Corporate job and Start a Coaching Business - How To Quit Working

Episode #31 Transcript: Starting a New Business: How to Leave Your Corporate job and Start a Coaching Business

Jeff Steinmann:  Welcome to the How to Quit Working show. Today, we are going to be talking to Kim Ades. Kim – well, she stuck her toe in the whole corporate thing, didn’t really care for it. She says she is not a corporate kind of a girl. But that’s okay because she found a better way to do it.

She started Frame of Mind Coaching which is a very successful coaching business that’s not only been successful but they’ve also figured out a better way to do coaching. Kim’s going to talk about that today as well as how she has created this awesome business and awesome lifestyle for herself. I’m very excited to talk to Kim Ades. Kim, welcome to the show.

Kim Ades:  Thank you so much. It’s great to be here.

Jeff:  I’m glad to have you here as always. Now, you’ve got a really neat story. It sounds like the corporate world and working for somebody else, that just has never really worked for you, right?

Kim:  No. I’m not a corporate kind of girl.

Jeff:  Well, you tried it for a while though. Right out of college, you worked for a software company?

Kim:  Yeah. I worked for a software company right out of university. I graduated with my MBA and then I got recruited by a software company to be their director of marketing. And that was like a fish out of water because number 1: technology was not my strong suit, and number 2: the application was completely foreign to me.

So I mean, I remember the first day that they sat down and started training me, and they were giving me a lesson on files and documents and folders. And I asked one question, I said, “What’s the difference between a folder and a file?” And it was like, I had horns growing out of my ears. And he said, “You know, this is not rocket science.” And I thought, oh boy.

Jeff:  Oh, my god.

Kim:  This is going to be a rough ride. And interestingly enough, after two years, they actually – I was living in Ottawa at the time and they wanted me to open an office in Toronto. So they like me but I remember going to work everyday like with an uneasy feeling. It just wasn’t the right fit for me.

Jeff:  Okay. So what did you do about it?

Kim:  Well, I ended up moving to Toronto. And I declined their invitation to set up an office for them here in Toronto. And actually, right off that, I started a new business. I’m an entrepreneur at heart. When  I started a company, it was called Upward Motion. The purpose of that company at the time was really to teach soft skills to young people. And over time, the company morphed into a software company of its own where we built simulation-based assessments to help companies make better hiring decision.

Jeff:  Oh, okay.

Kim:  It’s funny. Sometimes you start a business with one idea and over time it evolves and becomes something completely different.

Jeff:  Yeah. Yeah. Well, how did that go? Did you like to–?

Kim:  Yeah. I loved it. I mean, again, I’m an entrepreneur and so I love the creative process. I love sales. Not all entrepreneurs love sales, but I do. And I love kind of being out there speaking about what I’m passionate on. And so for me it was a match. It felt good to just be out there and chart my own course.

Jeff:  That’s awesome. So you were doing the software company and that was going well but you didn’t keep doing it. What happened there?

Kim:  Well, I own the software company with two other partners. One of them is now my ex-husband. So that’s the really short version. When our relationship fell apart, one of us had to give, you can say, and I ended up selling my shares of the company through a shotgun agreement, if you’ve ever heard of that.

But I ended up selling my shares and then I was kind of…it was a pretty traumatic time in my life. But I was thinking, what do I do now? And really, it’s very interesting. When you own a company, your identity is very much tied to that company and you go through a process of unraveling that and kind of starting to understand, “I am not the company. This is not my identity. We’re two separate beings.” And so you have to kind of recreate yourself. That’s very interesting.

Jeff:  Okay. So you sold your share of the company and then you had to kind of reinvent yourself. You had to separate yourself and had to reinvent yourself. How did you do that?

Kim:  Well,  I mean, one of the things that happened for me is I kind of early what my values were and I ended up getting very quickly recruited by a coaching company.

They wanted me to take care of their marketing. And one of the – they had a mandate. They had a charter of…like a mission statement, that kind of thing. And the mission statement was to help others lead extraordinary lives and I thought, that’s for me! That’s what I want to do. That’s a perfect match.

And so, I was very much drawn by their mission. Unfortunately, it was another corporate environment which I didn’t really fit into. But so I lasted there for nine months but I learned a lot about coaching companies and how they work and I really developed some strong ideas coming from that company about what I thought was right as opposed to what I experienced.

Jeff:  So then what did you do?

Kim:  Well, again, I last nine months. And then, we agreed to part ways and I started my own company. Now, at the very beginning, I was just doing some consulting. And what I noticed was that my consulting kind of morphed into coaching. And as all of this is happening, I was reading a lot of books.

Jeff:  Okay. What kind of books?

Kim:  Well, books on leadership, books on personal development, books on how to handle relationships, those kinds of things.

Jeff:  Okay.

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Kim:  And I started to understand that people who are really driven and people who have big dreams and goals, it’s not that they don’t know what to do to achieve their dreams and goals, it’s that something else really stops them or prevents them from reaching those goals. I started to kind of piece together some ideas and I started to learn that people who achieve extraordinary things, they simply think differently. They view the world differently. They experience failure differently. They interpret their experiences very differently.

I started to think that the way coaching work now out there is a little bit messed up. Most coaching is focused on the actions that one should take in order to reach their goals. I thought, what would happen if instead of focusing on the actions that people take, I could focus on the way they think and how their thinking affects the results. So that led me to start Frame of Mind Coaching.

And so, that’s what I do now. I own a coaching company. I have a team of coaches that work for me. We coach a specific type of person. I’m really interested in coaching highly driven, highly motivated individuals who have very, very big dreams and goals. Those are the people that we coach.

Jeff:  Okay.

Kim:  And it’s not a surprise that we tend to coach people who also don’t quite fit in to the corporate structure or the corporate environment.

Jeff:  Okay. Okay. So what are some of the things that comes up, that typically come up for these people that you coach?

Kim:  Yeah. I tend to coach people who are very driven, who are in this corporate position who just don’t fit there. Like, they experienced a lot of friction, a lot of tension, a lot of conflict. They feel like they’re not seen for their contribution and also their overall look but they’re misunderstood quite a bit. It tends to be that I work with these people who have real vision, real genius, real ability brilliance you could say, and that brilliance isn’t coming to life in those environment. So those are the people I coach.

And so what I see is that the way they perceive what’s happening in front of them. So what would I try to do is try to understand what their beliefs are about what’s happening. I help them make adjustments. I also help them really get in tuned with what their values are and what their passions are and what they ideally want to do. Sometimes we find that people stay in corporate environment just because they’re scared to leave or they don’t know that it’s possible to leave and start something new or they have all these preconceived notion on what it takes to start something new.

Jeff:  Interesting. What are some of those preconceived notions that people have about what it takes to start something new?

Kim:  Well, what I found out the games a lot is that you have to have all your stocks lined up in a row before you can hit the go button. So I see the people believe they need millions of dollars of investment funds before they can leave. And I see that of course they have fears related to leadership and being able to pull it all together. They fear that they lack resources. And they also fear that they won’t be able to sell their idea.

Jeff:  And then you said something interesting. You said that unlike most entrepreneurs, you actually like sales. Most people just like you said, they want to start a business and that’s a lot of our listeners. They’re terrified of selling. They’re terrified asking people for money. How do you like it? In other words, how can you like it? How is it possible to like something that’s so scary?

Kim:  Well for me, to begin with, getting a “no” doesn’t feel personal. Like, it doesn’t affect me. Right? It’s not a reflection of who I am or my intelligence or anything. So the no’s don’t bother me. That’s first off.

Second of all,  because I’m a coach, because this is what I do, I know that my goal isn’t necessarily to close a sale, but it’s to add value and add a contribution to every single conversation. And if that’s my goal and I’m hitting my goal every single time, I know that when I do that, the likelihood of a sale unfolding is dramatically higher.

So for me, I mean, I love the conversation. I love helping people see how I can help them and what the process is and why that process is so powerful. And to be honest, when you’re selling, you’re not even coaching at that point yet. You’re not even delivering anything so the figure is quite low in a sales environment.

When I coach people, I want them to experience the transformation but when I’m selling them, I’m only helping them to see the possibility of transformation. And so, I don’t know. I can’t explain it but it’s just…it’s an easier conversation. I’m just sharing with them what’s possible for them.

Jeff:  That’s cool because that’s really kind of the key to sales is just showing the potential client what’s possible and how you might be able to help them with that, and interesting thing you say is like when the pressure’s really on is after you’ve gotten a client and it’s time to deliver.

Kim:  That’s right. That’s right. That’s when you’re going to put your money where your mouth is. You’ve got to be attentive and deliver the – you have to exceed their expectations. You have to deliver beyond what they expect. And so, it’s not that that’s a pressure. It’s not because this is what we do for a living. And in comparison, there’s no pressure.

Jeff:  There’s no pressure in sales because you’re not attached to whether they say yes or no, right?

Kim:  That’s right.

Jeff:  Awesome. Well, how did you go about – and first of all, thanks for that sales lesson because I think that’s a thing that a lot of people really, really struggle with especially early in the business is having those sales conversations. So, great, great advice there. Now, how did you go about building out this coaching business with all these coaches working for you?

Kim:  Well, when I’ve started coaching, one of the things that I was – I had my own fears and my own terrors and again, it was related to…or not related to sales, but it was related to delivering what I call phenomenal coaching. I wanted to really make a difference. I wanted to leave a mark. I wanted for every single conversation to be extraordinarily powerful and I wanted to move people forward. I wanted to make sure that I got into their heart, their soul, their mind. And that every single call created tremendous travel, right?

So, I didn’t want to be inconsequential, and that’s my only need, you could say, right? And so, what I did was, I…right away I said okay, we’re going to create a 10-week coaching period. There’s going to be a call once a week for 10 weeks. And in between every call, I’m going to ask my clients to journal in an online journal. I’m going to be ask them very specific questions and they’re going to respond to those questions in the journal. But the journal will help me understand what’s going on inside of them.

Again, in their minds, in their souls. I want to know their past experiences. I want to know how those experiences have affected them. I want to know what their perception is of who they are and how the world operate. I want to know those things because those things will have an instrumental effect on the result they’re getting right now. And if I can identify the belief they have that both propelled them forward and hold them back, now I’m targeting exactly the key to their movement towards success.

So, that’s what I did. I had them journaling every single day. At first, it was simply so that I can get enough data to really work with them on the call, but shortly after that, I realized holy smoke! Like people were really writing quite a bit. And again, they were writing from their soul. And I started to understand that the journaling process in it of itself created the transformation. And the journaling process with a coach just accelerated it. So it’s really fascinating to see it all come together.

Jeff:  That’s really, really cool. So how did you go about getting clients for your business early on?

Kim:  Well, the first thing I did was – I highly recommend it for others – is I created a pilot project. So I basically…I went to the people I knew and I said I have this idea and I’m running a pilot, it’s super affordable but I’m testing out this idea. This idea that people’s performance can be enhanced if we really build out, you know, help them build their emotional resilience which is, if we teach them how to bounce back from negative experiences or adversity with greater speed and agility, their likelihood of success will dramatically increase.

It’s a theory I have and here’s what I want to do. I want to try to play with it and see if I’m on to something and so basically, I “sold”. I shared with them a theory or a philosophy, an idea that I had and they’d said, “Sure, let’s try it.” And I charged a really low rate basically to test my theory.

And then, after that, I started to understand that, you know, like I really felt like I was on to something based on the responses, the reactions, and the first ever – like, I ran a coaching group with five people in it. And so, the first round I charged $100 per person for 10 weeks. And then I charged $250 per person for 10 weeks. And then, $500 per person for 10 weeks. And now, I’m at $7,000 for the same coaching.

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Jeff:  Wow. How large are the groups that you do?

Kim:  The groups are different sizes but now I do still do group coaching. In group coaching experiences, I mean, right now, I’m coaching a group with seven people. But the groups can go from five to 20 if you want.

Jeff:  Okay.

Kim:  Some people coach bigger groups but I like to do one-on-one coaching. That’s where we get into some very, very profound personal development.

Jeff:  That’s awesome. What’s your favorite thing about your business?

Kim:  Honestly, my favorite thing is…I feel like every single time I get to coach someone, I get the privilege, I get the honor of experiencing and witnessing and participating in their transformation.

Jeff:  Oh, wow.

Kim:  It’s incredible. It’s just incredible to see how far people have come.

Jeff:  That’s awesome. Now, do you do this out at your home?

Kim:  No, no. I have an office. And I have a team of people that work with me. One of the things that happened as a result of this business is that at first, we were using a blogging software for people to journal. But then, we had a pretty serious security breach. And it was actually quite scary because I was coaching a gentleman and his wife read his journal.

Jeff:  Oh, wow.

Kim:  And it was horrible. I thought, okay, we can’t do this anymore. I need to build a piece of software that will make my clients and me, of course, feel secure that it’s like at bank level security. So we built a piece of software. Initially, it was just for in-house use. But now, we licensed out that software to other coaches and speakers and trainers and organizations who are into self-development or personal development. And that piece of software is called journal engine. And so, the initial plan was to build a coaching company but out of that coaching company came a software division as well.

Jeff:  Oh, okay. Wow. It’s a software for coaching. So the software sense like it lets the client do some journaling and then lets the coach see that journal but not anybody else. Not the client’s wife or anybody like that.

Kim:  That’s right. No clients’ wives are allowed in that.

Jeff:  (laughs) That’s really cool. So you’ve identified a need within your business so there is probably nothing out there that would really do that for you so you built your own thing. On top of it, you’ve then made that into another revenue stream.

Kim:  That’s exactly right. We sell that to other coaches and speakers who also have clients and one of the things that we do is we train these people, these coaches in how to use journaling to help their clients move forward. So, we’re on a circuit really educating people about the power of journaling and how we can use it to significantly improve client results.

Jeff:  Very, very cool. You bring a software background to this business as well. So you’ve got some leverage there. It’s always so cool to see how people take whatever they did in their background whether that’s something that they liked or not, but they always bring something to the table in their business. That’s so cool.

Kim:  That’s right. You bring your experience with you. And somehow it all morphs together to bring you your current product result company whatever. It’s really interesting, yeah.

Jeff:  Yeah. Very cool stuff. Tell us a little bit more about the mindset stuff that if you’re an aspiring entrepreneur, what are some of the things you need to get over if you want to be successful?

Kim:  For me, one of the biggest things you have to get over is this concept that’s two things. One is, you don’t have to have everything lined up in order to get going. So, for example, when I started coaching, I didn’t have a website. I didn’t have everything. I didn’t have a brochure. I didn’t have all that marketing materials set up and ready. I had nothing. I had an idea. And I’ve had the basic things I needed in place in order to get going.

And even then, it was – I called it a pilot which allowed me to make mistakes in public, right? I actually make mistakes. So, I think it’s really important to test your ideas as an entrepreneur. I think it’s really important to have that perspective or the attitude that I’m going to test it out, see how it works. I don’t have to blow my brains out in terms of investment in order to test something out. And I think that’s one thing that’s really, really important. It’s how can I test this instinct or this idea that I have.

The second thing is, be okay with failure and be ready to just bounce back and take your knowledge, the learning that you have in your failure and do something with it. I mean, it’s just part of the process. You’re not unusual if you fail. You’re not a horrible loser. You’re not unintelligent. It’s part of the process. And so, be okay with it. It’s no big deal. It’s not the end of the world. Brush yourself off and keep going.

Jeff:  Awesome. And that’s such a hard lesson for so many folks to learn because we’ve gotten really conditioned in our society to not want to fail. And they’d be afraid of failing. And to think of that as personal.

Kim:  Yeah, exactly. And so, people get busy with the busy work and they actually never get to the work because they’re really afraid of that. And so, for me, just I think action begets action and so, just go. Start doing something. Test your idea. And even put in a caveat,  I’m testing this idea, it might fail. Who’s in? Right?

Jeff:  (laughs) Yeah. Yeah. And you can even turn that into a selling point because as you learn, you can adapt that program as you go along.

Kim:  Exactly. Exactly. No matter what it is. Even if you’re testing out a new cookie recipe and that’s what you’re making. You’re testing it out until it gets good. People are going to want to taste those cookies. You’re going to be lined up, free cookies. Fantastic.

Jeff:  Yeah, that’s awesome.

Kim:  Right? So you just have to think about it a little bit differently.

Jeff:  Sure. What’s the biggest mistake that you’ve made on this journey?

Kim:  I think the biggest mistake is taking my time to grow for me. If I had to do it over again, I think that I would take on coaches a little bit sooner. So faster, more coaches. And one of the things that I have done that I’m actually working on right now is by and large, I’ve been preparing coaches to coach, to do the coaching.

And what I’m moving over into is I want to prepare coaches to coach, but I also want to prepare them to sell coaching. So that they can reinforce their own personal coaching business. And so, I want people to be fully equipped. So my mistake is not fully equipping my coaches to do what they need to do. I think that was my biggest mistake.

Jeff:  Okay. Well you also…it’s seems like you felt like you grew too slowly. You added coaches too slowly. You wished you would have moved faster on that.

Kim:  Exactly. I think that moving fast is an interesting thing. I think like for me, I was careful not to add too many coaches too fast because number one is, I really wanted to make sure they were amazing coaches. That’s number one.

Number two is, I wanted to make sure that they have enough business. And I took on that responsibility. And I said, well if I can’t generate the business for them, why would they want to come and be a coach for me. And so that was a limiting belief that I had. I saw it from a very skewed perspective. I thought I’m responsible for that for generating that business.

I see it very differently now. I see that what I need to do is not only equip coaches to have the skill set and the point of view and the attitude to be amazing at coaching, I also have to help them understand that their role is also to grow the business. And show them how to do that and equip them fully with everything they need so that they can be very powerful at sales, too.

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So now, actually we have a coaching certification program where we actually coach people in the Frame of Mind coaching model that includes not only how to coach and all the nuts and bolts associated with that, but also how to sell coaching and build your business.

Jeff:  That’s awesome. So the coach really gets to build their own business, just licensing your tools and techniques.

Kim:  Well, they’re building their roster of business, right? They’re building their book of business.

Jeff:  I see.

Kim:  The majority of my clients come from referral. And so the question is, how do you deliver such incredible coaching that it’s easy for your clients to send referrals your way? So that’s something we teach but there’s a process involved. You want to have raving fans. If your clients are extraordinarily happy with their experience, it’s a no-brainer for them to send more business your way.

Jeff:  Awesome, awesome. Well tell us Kim, what is your life kind of like on a day-to-day basis? What does it look like for Kim?

Kim:  Well, I was married and divorced. I got remarried. So I now have three stepkids and two of my own kids. And we all live together in this house. My day-to-day life looks like this: I walk into the house and I’m greeted with a million shoes at the front entrance and two dozen backpacks and books that tapers everywhere.

No, but really, I mean, I’m a regular person with a regular life. I’m very, very family-oriented. We have dinner together everyday, and you know, regular, regular life. It’s very chaotic. There’s a lot of action going on. Every one of my kids is into something different and we got to pay attention and be honest. And that’s our lives. It’s really quite fast-paced and intense.

Jeff:  How does having your own business affect your family life?

Kim:  Well for me, it’s a perfect fit because it gives me the flexibility that I need to schedule my life according to my needs. So for example, if…I don’t know, my son needs to go to the doctor, I can work around it. If I need to go – like, my dad just had a stroke this summer. And he lives in Montreal. And so, if I have to go to Montreal every two weeks, I take Fridays off.

So for me, if my highest and most important value is my family, being an entrepreneur allows me to live my life completely aligned with that value. So I have the flexibility to do whatever I need to do, whenever I need to do it. At the same time, if I need to work or do anything along those lines, at night, I can do that, too. So it’s just…it’s easy. There’s no stress, there’s no pressure needing to answer to anybody’s expectations. I build them for myself.

Jeff:  Yeah, that’s awesome. What do you think  your kids are going to do? Do you think they’re going to be entrepreneurs like you?

Kim:  I definitely think that my kids will – at least some of them will follow in my footsteps. Some of them I see as becoming coaches. Some of them entrepreneurs, maybe start a restaurant, create a fashion brand, something along those lines. But I definitely feel that whatever it is that I do or whatever it is that I’ve learned has been transmitted to them consciously or unconsciously, they definitely have picked up on some of it over the years.

Jeff:  That’s awesome. And I just…I love that you set an example for them. And now, they’re going to have another option in their lives other than just going and getting a job that they don’t like, like the other 80% of the population that’s doing that today.

Kim:  Yeah. I think one thing for sure. I mean, one key lesson that they’ve picked up is don’t live your life in misery. And so make sure that whatever you’re doing is something you absolutely love. I mean, that message: definitely transmitted.

Jeff:  Awesome, awesome. Well Kim, what’s the biggest mistake that you have made on this journey to creating this awesome business and lifestyle that you now have?

Kim:  The mistake for me I think is…I mean, you make a whole bunch of mistakes along the way. Like you spend money poorly, you hire the wrong people, you use your resources ineffectively. And so, I think for me, lots of mistakes along the way. That’s for sure.

The biggest mistake – and I think it happens over and over again is not trusting myself and thinking that other people out there know better than I do. It’s not that I don’t seek advice. I always do. But I think deep down inside, I have the solutions. I have the answers. And I have to kind of dig in inside of myself and trust myself to execute that. I think that’s the biggest mistake, yeah.

Jeff:  Yeah. Yeah. I always like to think of a business owner as the conductor of the orchestra. They’re the one that tells the tuba player when to play. They’re the one that tells the trumpets when to get louder or whatever it may be.

Kim:  Right.

Jeff:  But you’ve got to be the conductor. But how do you know when somebody is giving you advice that just isn’t right for you and you need to trust your gut? Or when somebody’s giving you advice that you need to listen to?

Kim:  I think sometimes you feel inside of you whether it resonates. I remember early, early on. I had decided to work with a consultant and I hired him to help me very early on to write a business plan. And I told him about how I coach people and how I introduce journaling into the process. And he went away and he came back. He said, “I did some research, and there’s no evidence to suggest that journaling helps and I really don’t think that this is a good idea. I think you’re selling snake oil.” And that was it. I literally got up and led him to the door. I said, “This is…we’re done. We’re done here.”

Jeff:  Wow.

Kim:  And so, years ago, maybe there wasn’t a whole lot of evidence but I knew deep down inside like I knew instinctively, I’m really on to something and if I go this route, if I allow this man to instill doubt, then I’m…forget it. It’s over. But the fact that he questioned my integrity? It was over. Just in that instant, I literally said, “Okay, I guess we’re done.” And we walked to the door.

Jeff:  Wow. Wow. Well, that’s cool. But when you’re blazing a new trail as you are, there are no best practices. There is no evidence. There is no research.

Kim:  Well, you know what? Now, there’s more and more research. But at the time when I first started, there wasn’t a lot of data to support it. Now, there’s a whole lot more and there’s a lot of anecdotal evidence but there’s a lot of scientific research to prove that journaling has this incredibly powerful effect on healing, on visioning, on unloading negative toxins, energy, thoughts, et cetera. So I mean, the proof has definitely built over the years but eight to 10 years ago, it wasn’t really available.

Jeff:  Awesome. Awesome. Well, you’ve helped to shape that, it sounds like. What’s the biggest piece of advice that you would want to leave our listeners with?

Kim:  For me, the biggest piece of advice is, if you have an idea, test it out. Don’t wait for everything to be perfect or everything to be lined up. Just go for it, test it out. Try it out. Run small experiments and inch your way. Make sure that you’re doing the right thing but don’t stop yourself because everything isn’t perfectly in order before you can hit the go button. Go before you’re ready, if you will.

Jeff:  Yes. Yes. That’s such an important lesson because I think so many people lock themselves away in a dark room for unfortunately years and years and years trying to get everything right.

Kim:  Yeah. I mean, I speak to so many coaches who have gone to coaching school but they don’t coach anybody. Why? Well, their website isn’t up and their content isn’t perfect. Their curriculum is get over it. Just go coach someone. When you have a client, it will all fall together.

Jeff:  Yeah, exactly. Go coach someone. Go do whatever it is that you want to do in your business. What great advice from Kim. Kim, where can we go to get more information about you and your business?

Kim:  Frameofmindcoaching.com. There’s lots on the site there. There is an assessment on the site, there is a free introductory six-day course with a live coach so take advantage of all that, look around, watch the videos, read the articles. There’s a ton of content on that site. So if you want to learn more about Frame of Mind Coaching and some of the philosophies, that’s the place. It’s the best place to go.

Jeff:  Frameofmindcoaching.com and we can get a free seven-day training there with a live coach.

Kim:  Free six-day.

Jeff:  Free six-day.

Kim:  Yeah. So it’s not training. It’s actually coaching. So you will be assigned a coach and the coach will literally give you a mini session – because we usually do 10 weeks – to give you a taste. And in that six days, I mean, you’ll experience quite a shift in those six days by themselves. So take advantage of it, go do it. You have nothing to lose. Of course, we want you to keep going after that but you don’t have to.

Jeff:  Sure. Sure. That sounds awesome. So, go check that out if you’re listening in. Kim, what type of person might be interested in that?

Kim:  Normally, what we’re looking for is people who have a vision, and they’ve always had this vision in their minds that they want to achieve or live or experience and something is preventing them from getting that vision accomplished. And the vision could be related to a really big business idea or a very high level executive position or it could be related to something to do with the relationship. It doesn’t really matter, but you have a huge aspiration. You have this vision. As hard as you try, something prevents you from getting it done. That’s the person we’re looking for. Someone’s who’s very driven and who has big goals.

Jeff:  Awesome. Awesome stuff. Well, there’s going to be a link to the website below. So go check out Kim. Kim, thank you so much for being on the show. It has been a pleasure talking to you and learning all these great lessons. I wish you the best of luck with everything that you’re doing.

Kim:  Thanks so much, Jeff.


Jeff:  What a great interview with Kim. Now, the thing I love so much about Kim is that not only did she create a life and a business for herself that supports her life and lets her do something that she loves and cares about. She also found a better way to do something that’s already being done in the marketplace so she has found that introducing journaling into coaching lets her do it in a better and more effective way.

And the only way that she was able to do that was to be really confident with what she knew deep down in her heart, in her gut, however you want to think about it. She knew that that was the right thing to do and the right way to go. And there was no best practice. There was nothing for her to follow there. She just had to have the confidence and just go with what she truly felt was right, to make that happen.

And now, she has done something that has really changed the way and given her a better way as well as her coaches a better way to coach people and a better way to approach something that is being approached in a different way today.

So don’t be afraid to step out and do your own thing and do it your own way. It’s important to follow best practice but I think where business really gets awesome is when you marry best practice with innovativity. Is innovativity a word? Innovativeness. Anyway, innovate where you have something different and unique and then use best practice where you don’t. And use the best practice to get your innovativeness  and your innovative stuff off the ground, and that’s where it gets really awesome.

So, another great episode of the How to Quit Working show. Please don’t forget to leave us a rating on iTunes, 1 through 5 stars. Let everyone know what you think of the show. Now, if you liked what Kim was talking about, and you’d like to have more of Kim’s energy and more of Kim’s drive and the ability to accomplish things no matter what the odds are like Kim, then I have something that you might be interested in.

I’ve created a new LinkedIn group. It is absolutely free. You can go to howtoquitworking.com/group and that will take you to the new LinkedIn group that I have called How to Get What You Want, and that group is all about what are the things that you have to think about? The things you have to do, and the ways that you have to act in order to get whatever you want out of life. It doesn’t matter if it is a business, if it is starting a not-for-profit or just freaking being happy which is all anybody really wants and what everybody deserves.

We’re going to talk about the tools and the techniques and all the things that you need in order to do that. We’ve got a group of people over there. We have already gotten – I think it’s about two weeks old at this point, but we’ve already gotten a great conversation going. So head over to howtoquitworking.com/group to join and as I said, there’s no cost whatsoever, it’s completely free, just a great place to network with other awesome people like yourself. Until next time.

You can get more information about Kim Ades, Frame of Mind Coaching and a free six-day introductory course with a live coach at:


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About Jeff Steinmann

Jeff wants to help you Live More. He is the author of How to Quit Working, A Simple Plan to Quit Your Job for a Life of Freedom. He hosts a weekly show called The How to Quit Working Show that features lessons from Freedom Fanatics who quit their soul-sucking 9-5 job and created a business that lets them live a passionate life of freedom. Jeff also writes for several media outlets, including The Huffington Post, Lifehack and Elite Daily. Most of all, Jeff is a Freedom Fanatic, fiercely devoted to finding a better way to “do life”.

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