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Episode #51 Transcript: Starting a New Business – On Fire! With Nick Unsworth - How To Quit Working
Episode #51 Transcript: Starting a New Business – On Fire! With Nick Unsworth

Episode #51 Transcript: Starting a New Business – On Fire! With Nick Unsworth

Jeff Steinmann:  Hello, everyone and welcome to the How to Quit Working show. Today, we have a great guest. We’re going to be talking to Nick Unsworth. Now Nick, when he was little, he saw his friends’ parents struggling with money, saw how grown-ups were just not happy with their life. They weren’t happy with—in particularly money so he said, I am never going to have that problem. Busted his butt and made a lot of money by the time he was like, 21. But then he decided that there had to be more to life than what he was experiencing. So he really set out to redefine the way he looks at success in his life and he’s going to talk all about that on the How to Quit Working show today.

But before we get into that, I want to read a review that came in on the How To Quit Working book and this is from Bobbi Linkemer. She’s the founder of writeanonfictionbook.com. And she says, “You deserve a life that lets you get up each day and do exactly what you want and you can have it. This is the promise that Jeff Steinmann makes in How To Quit Working. One part memoir, one part instruction manual and several parts straight talk and humor, How To Quit Working is Steinmann’s answer to Thoreau’s haunting observation: the mass of men lead lives of quiet desperation.”

Like everybody else, I read Henry David Thoreau’s Walden in high school and I have no recollection from high school of what that book is about. I probably only read it enough to barely past the test that I had under or write the book report or whatever it was. But one of my first guests on the How To Quit Working show was almost a year ago was Jeff Wilson and I think that he was maybe the second or third guest on the show. And he talked about when he first got married, him and his wife read Walden’s Thoreau together.

And they really decided that that was going to be the methodology or the philosophy that was going to drive their life going forward and how they were going to build their life. And they really did. And it really inspired me to crack that book back open and take a look at it. It’s amazing what great insights that classic book has that are so extremely applicable today. I almost would say they’re more applicable today than they were when Thoreau wrote that book in—I believe it was the 1850’s or something like that.

So that’s definitely a great book to check out and the fact that Bobbi would say that How to Quit Working is the answer to Thoreau’s haunting observation of the mass of men lead lives of quiet desperation I think is an honor to have someone say that. So definitely check out Thoreau’s Walden. It’s a great book and it really helps you to put life and lifestyle in a whole different perspective and kind of reframe how you think about success.

Now, speaking of reframing how you think about success, we have Nick Unsworth on the show today. And without any further ado, let’s get right to Nick. Nick, welcome to the show.

Nick Unsworth:  Thank you. What’s going on? Happy to be here.

Jeff:  Yeah, glad to have you, Nick. Now, you’re an interesting guy. You’ve been doing this entrepreneurship since you were six years old. Tell us a little bit about how you got started.

Nick:  Well, I had an older brother. He’s about four years older. So when he got a paper, I of course said… I threw a fit and of course, I have to have half. Right? Because everything had to come down a half. I mean, I was 20… a few years ago, I mean, my parents were still giving us the same presents for Christmas because way back in the day, I had to have half. So I and started my little entrepreneurial journey.

Jeff:  That’s awesome. That’s awesome but you didn’t stop there, you kept going.

Nick:  Yeah. I mean, it was pretty crazy. That taught me quite a bit about money and about how much fun it can be to make money. And one of the first lessons I ever had in leverage was I went on vacation. I was with my family and I had a sub, right? So I got some friend to substitute and said, he’d do the papers for me and I came back and realized, wow, I actually still made money while I was gone on vacation. It wasn’t as much as I had made before but it was really cool that I was actually… it still made a few bucks.

So every once in a while, I’d get them to sub in and still make money. That was kind of a cool experience. And then I took that straight into when I was 14 years old, picking the back hoe with my hands and knees and accumulating a whole bunch of money so that by the time I was 18, I can buy my dream car at the time which was a Honda Prelude. But that was cool. entrepreneurial journey.

Jeff:  That’s awesome. So you were kind of bitten by the entrepreneurial bug early and really ran with it. So you bought that Honda Prelude and I believe you’re doing network marketing at the time. What happened next?

Nick:  Yes. So basically, I mean the… I think from the paper, I grew up in a great family. I had a mother that always encouraged me that I can do anything I put my mind to. However, on my father inspired me in a very, very different way. He was incredibly hardworking. Recently retired vice president of a commercial building company.

And he was so focused on supporting the family and allowing us to go to college and paying for it, didn’t retirement and doing all those amazing things that a man and a father does. But I also grew up there. He wasn’t around. He wasn’t around for games and sports. At the time I was a kid, I didn’t know any better and I resented him for it. I really hated that I didn’t have my dad around a lot.

So for me, I always grew up where my mission was just to… I wanted to love what I did for work. I wanted to love my job. I wanted to love my life. I wanted to have a family one day. I’d be a dad, I could be there for everything and have it all. So I just never really want to have a job. I read Robert Kiyosaki’s Rich Dad, Poor Dad and I was like, you know what? I am not going to do that.

Sure enough, I got into network marketing when I was in college. And for me that was… I just had no awareness of the whole business model. I said, wow, are you telling me that I could build up a team, sell someone else’s product and start this business tonight? And I just went crazy. I just loved the model of the time I don’t currently do network marketing but at the time, I dove into it head first. I had no preconceived notions. I didn’t know that a lot of people have a bias towards it on people that aren’t into it and I just went head first and I asked literally every single human being that I had met.

To that point in my life, at 21 years old, I have every single person to be part of my business, my opportunity and every single person said no. Not  one person said yes. Not my mother, not my best friend and they came back, not only did they say no, they said… I will never forget my mom who… best friend, she said, we were so close in college and it was… she literally started screaming, Oh my god, oh my god, oh my god, my son was in a pyramid scheme and she just kept repeating it over and over and over.

And so I dropped the phone. I was like, my best friend was sitting next to me. I remember it like it was yesterday. And the phone literally—it was one of those old school Nokias, it’s a big face plate. It literally just fell, it slugged in my hand, hit the ground. And I just looked at him and I said, wow, I wasn’t expecting that reaction.

So that was the first part of getting a taste of the toughness that you have to have as an entrepreneur. And I looked at that situation and I think what’s thinking about it, I think we all have to figure out what motivates us, figure out what our purpose is in life and figure out how we can excel or be in the zone. And for me, I was able to take that experience and I just said, I’m just going to prove these people wrong. I don’t care what it takes, I’m going to figure it out but I’m going to prove people wrong. So I just believed in myself. I didn’t have the skills. I’m not the best speaker. I’m not the best marketer. I’m just a guy that was like, you know what? I’m going to be the guy that if I put my mind to it, no one can freaking stop me. I’m going to do it.

So I just, I set the world on fire, man. I went out and learned how to network, learned how to market. I built a team. I broke the company record in a two billion dollar network marketing company. It was a complete story of a mindset. If you truly believe in you and truly set yourself up and you read the right books, you surround yourself with the right people, it doesn’t happen overnight but I forged through it and I got it done. The thing with my entrepreneur career is that no matter how many times you get knocked down, it’s like, how do you respond to the adversity? How do you respond to the challenges when it became, let those challenges fuel you and fire you up and turn your biggest setbacks as a kid or bad issues or whatever these things are, let those crazy setbacks and challenges fire you up and fuel you to become your biggest opportunity.

So that was just the kind of the first big mountain I climbed and conquered it. I got the 50,000 M3 BMW. Of course, I leased it. This is the first time I was financially reckless. I’m living buying crystals. Do you remember this kind of as a joke? Well, I’m living the high life, right? At this point, I was about 22. Living the high life, telecoms the change. Cellphones are getting enormous. We’re still on local long distance and it’s like, who wants a long distance landline that an apartment for rent didn’t have those anymore. But I knew that this company was moving into new directions. We just partnered with XM radio and we were heading into new direction and then into technology.

But sure enough, out of the complete blue, this company filed bankruptcy, shocks everybody. They don’t call us, they don’t email us. We actually find out through word-of-mouth, which is what the company was built on. People selling  people selling people. Like, are you kidding me? My check’s not coming? I was expecting a big five-figure check that never came and I quickly ended up—my expenses were so high, I quickly ended up getting pounded in 30 grand of debt at 22. So I learned that lesson real fast, too.

Jeff:  Yeah. That’s quite a lesson. I want to go back a little bit to when you first started the network marketing business. You approached everybody that you had ever met in your entire life and they all said no. But you said, no, I’m not going to let that define me. I’m going to use that as fuel to get up and prove them wrong. Why do you think you made that decision instead of sort of just folding yourself and quitting like I think a lot of people would have done?

Nick:  Yeah. I think that the biggest reason was because I was just… I was very clear in what I wanted, very clear… I’m going to talk to you about what’s your why. Why are you doing this? The challenge as a kid with my dad not being around and I really resented that and there’s a whole long story behind that. But I just looked at my life and that all I wanted was to have this amazing lifestyle to call my own shots, make my own decisions. While reading all the books, it just seemed so real and so possible that no one can talk me out of it. And I wasn’t going to stop until I got that lifestyle, one of the spots on the beach.

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So I was very clear on. Yeah, I did some, made some stupid mistakes about immaterial things. I quickly realized it’s not the money, it’s really the purpose. It was getting very, very clear on the meaning behind it. I wanted to live right now I call a life on fire. So that was more… I focus more on that than what other people was saying. And I realized that when people were saying things, saying no, saying that you can’t do that. I just looked at where they were at. And if they were a multi millionaire, if they were some of who I wanted to be, I would’ve respect their feedback a little bit more.

But when it’s someone that was broke or someone that was working in a job that’s not who I wanted to be like, it’s hard when you’re a kid. Maybe if you’re not—you don’t have a network that is really supportive and their entrepreneurial and there are amazing people around you, very few people are fortunate with that. So I just made it part of my mission, I had to find people where I want to be. So when I have that tough day and everyone says no, I can look at that mentor and say, you know what? Hanging out with this guy taught me. He’s got it. He’s got what I want. So I’m just going to stay next to him and keep the fight on.

Jeff:  That’s awesome. You sort of stepped back and you said, not only do I know what I want but I know that it’s possible. And that really was a huge motivator for you, it sounds like. And then you said, when it comes to listening to advice, I’m going to listen to advice from people who are already where I want to be, not to people who are where I don’t want to be which was probably a lot of the people around you at the time. How did you seek out and find the people who were you want to be as opposed to people that were broke and not where you want to be?

Nick:  Yeah, this is a great, great topic because out of all… I really just drilled down into all the crazy journeys I’ve had as an entrepreneur, one of the things I did right was I always knew that the size of your network or the size of your Rolodex and I think Robert Kiyosaki called it in one of his books, determine the size of your income. And the beauty is that that based on who you know and your connections and your network, if you have a good network, it’s impossible to be broke. If you have a good network, you can literally lose everything and you can instantly build it back up. That’s the multi, multi millionaire that gets robbed in the divorce, loses everything and they’re back on the top within a year.

And so knowing that, it’s who you surround yourself with, I mean, builds determines your income. Success to me is really more about the happiness level. So that like, I’m looking for people that are… it doesn’t mean that you’re financially successful, you’re into into pursuing life or just living an adventurous life or just going full out in life. And that took me where I find living a little bit more fulfilled, a little bit more purposeful.

And so I call it networking up. And by networking up, it’s just always head on a swivel. How can I get in front of the right people? How can I grow the network as fast as possible? So great ways to do that has been… it’s things like reading books. Now we have the beauty of social media. You can reach out to any authors. You can connect with authors and successful entrepreneurs. And the whole thing we’ve figure, how can you add value for them?

So as an example, when I was young trying to figure out myself, trying to figure out—I had a business that failed. I was trying to figure out what my next move was. I was dead broke. I ended up at a center of a marketing conference. I was so broke. I was going there bringing protein mix and sandwich bags. And when we would break for lunch, I would sneak up to my room and I’d mix it in that little cup. It was disgusting. But no one knew that, right?

So one of the things it’s like when you’re networking, I see where sometimes people fail, sometimes people are… it’s almost like self-sabotaging like, oh man. You got to be someone that someone wants to be around and be interesting. And it’s like, I started to fall in love with reading and I’d never used to read when I was a kid. But it makes you an interesting person. It gives you stuff to talk about with other entrepreneurs.

So connecting with people out of then. And even though I didn’t have a lot going on, so in the eyes of someone else, I wasn’t that valuable to them yet. But I decided to become a connector. And I decided that just by meeting enough people, I could make relationships happen. And that could all of a sudden become valuable for people out of nowhere. So, the Marie Forleo. She’s got one of the most successful online business and she’s totally kicking butt.

Jeff:  Beach to the B-school, right?

Nick:  Yeah, yeah. And so I met her back in 2009, right? And throughout this big conference, a lot of successful there—and I’ve been paid in conference. I didn’t know her. I knew of her. But I walked up to her and I introduced myself. And then I met this girl, Kathy Farley who was also a very successful internet marketer.

I’m just thinking like, how can I support Marie? How can I support Kathy? And I connected the two of them because they could be great partners. They turned out to be friends. Like, that one connection alone, I could reach out to either one of them and say what’s up or hey, I want you on the show. It’s like, they’ll always be grateful for the friendship that I connected them to. So whether it’s friends, whether it’s a business relationship, that’s an easy way to add value for people. Be a connector. Be perceived as valuable. So that was one great way.

Jeff:  And it doesn’t require any skill or anything, right? It’s easy.

Nick:  Exactly. All it requires is, put yourself in someone else’s shoes, understand and truly listen and care for what their business is and have a true desire to help them. The rewards don’t come back overnight. But you start to add value for people. When I want to grow my network in internet marketing, I said, how can I get a guy like Eben Pagan, Mike Koenig, these are mentors of my internet marketing. So how can I get guys like that to want to reach out to me? I want, need to be like their friend and buddy and business partner.

So, I realized that successful people in internet marketing, they love affiliates. They love people that sells their products and services and make them money. So what do I do? I decided to run Facebook ads to sell their programs and I was an affiliate. Anyone that buys through me, I give the buyer an iPad. I ended up doing 46 sales for Mike Koenig. I ended up doing this five figure promotion for the guy. And next thing you know, he’s inviting me out to his house and this and that.

That’s how I added value for them, built relationships with them and this one last piece on this, to just to see how my brain works about networking is, I’m always trying to flip the script. I’m always trying to flip it upside down. So it wasn’t me trying to pursue people. I’m trying to attract them. So that was how I added value for that market. I quickly rose to the top of it because I became an insider. I was valuable to them because I was moving a lot of traffic. Affiliate marketing, that wasn’t even my thing. I just did it because I wanted to build relationships.

But when I did my product launch, a year later, I didn’t because of those guys. But fast forward to just an example from today, I just rolled out last month a book club. A book club where on one hand, I’d love to read so that’s why I want to do it. On the other hand, I want to inspire young kids to want to read. It only takes that one book to change a kid’s life and want to be an entrepreneur.

Or when I say kid, it could be any age, right? It only takes that one moment to determine that you know what? You need to change. You’re not happy with your life. You want to go a different direction. So I love the idea of the book club, right? And I love putting it  together. It’s very unique. It goes out a black box. We’ve got a book from you out there. We’ve got a letter from the author that makes it unique. We ask the author to put in a five dollar trinket.

Jeff:  Oh, how cool.

Nick:  Yeah, Gary Vuynerchuk put in like, an Amazon gift card because he’s representing like this rapping guy and to buy his music and support him. So it was a cool story. We put a newsletter in there. We do like, one surprise box per month. $100 in cash and they open it up and big surprise. So it’s a fun thing, right? As far as business goes, I mean, between shipping and fulfillment, we literally have no margin of profit on it.

Why the heck are you going to do this, right? Well, we’re doing it as a lost leader to build it up because imagine what’s going to happen when I’ve got 3,000 people every single month. The first freaking month, there’s an anticipation and they’re excited to receive this book from a new author. It’s a surprise. And guess what’s going to happen? Publishers are going to take notice. We’re going to have authors coming to us. I did not have a single doubt in my mind that we’ll have a guy like Tim. We’ll have someone like Seth Godin with a book coming out.

And you know what? The reason I’m partly doing this too is because I know the people that I want to network up to are Seth Godin, New York Times best-selling authors. I know they’re. I got Gary Vaynerchuk in our stage in San Diego. Hey man, I just had a book that came out and I said, perfect! I’ll take 2,220 copies. 30 grand later, I now have a relationship with that guy. It’s not realistic for everyone to pay their way into that kind of relationship.

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But for where we’re at, having him as the first person in the book club, building this thing up, having a couple thousand people on it, they’re going to come to us. We’re going to have a line of people so I will represent guys to them. The next thing you know, my network, the connection and the cool thing is it’s not just because I selfishly want those relationships. I’m going to be the guy that can save you right now after this interview. But hey, how could I help you? And you’re like, give me an intro to Gary V. It’s like, okay, cool. Like, yet. You know what I’m saying? But I want to be that guy that creates that much value for people. And if you do that, why not say for a free listing right now.

It’s like, if you can only think about the other person and what benefits them and you be the person that truly cares and truly want to help them out but you do it for a bunch of people. You can’t burn all your energy in the wrong people. You got to network up and you’re always looking higher and higher and higher. Just surround yourself with more successful people as you go, and that’s crazy.

Even if you screw a ton of stuff up as an entrepreneur, you screwed up the marketing and made blunder with accounting, if you have the right people around you, you’re going to get the right answers. You’re going to get the right resources and you could totally think of business and you’re going to still grow. It’s almost like I’ve with the right people around yourself.

Jeff:  That’s amazing. So I think the lesson there is network up and add value to other people. Be a connector and build up that network because that’s what’s going to be ultimately, as Robert Kiyosaki says in his book, the thing that gets you to where you want to be. That’s awesome, awesome advice. Nick, can you talk a little bit about what you mean when you say life on fire? What’s a life on fire?

Nick:  All right. So a life on fire is a life where you’re in the zone every single day. We think about the zone of athletes. They’re in the zone and they’re hitting three pointers over and over and over in a game, or Tiger Woods just keeps draining these long putts, right? When you’re in the zone, you’re in your flow. You’re actually operating at the best version of yourself. It’s not just for proactivity but it’s about happiness and this whole rounded picture. So living a life on fire, it’s being in the zone. It’s loving what you do for work every single day.

My biggest challenge as a kid was growing up from a dad who was never around and he had challenges with his work. And he was so stressed out. His work just ate him up. And so I took my biggest challenge. There’s a lot of details that I’m not sharing behind the scenes there which is now my biggest gift, my biggest opportunity. That’s my life mission is to help people love what they do for work. We spend the majority of our entire lives working and it really pains me to think about someone that commutes to a job that they hate or someone that has get inside them or they have this voice or they have a passion or expertise or something that could really benefit the world and themselves.

Now, the people… and they don’t let it out because someone told them they can’t. Or they’re scared to step outside from their job. So what excites me is living my life on fire which keeps it… with that being my company, the great thing is I’ve always got to be. I’ve got to be doing cool stuff. I’ve got to go out the road. I’ve got to be travelling. I’ve got to be experiencing life to a fun level because that’s part of what my brand is. I wanted to inspire others, but the other thing is, how to help people get there. So helping people figure out what their purpose is.

And I think about it as three S’s. We look at someone’s story. So what’s your background? Because that’s going to tell us… in some cases, I’m mentoring foster kids. Their background, their story is they were freaking abandoned. They were homeless. They lived into the streets in San Diego. For some people, they look at that and they just say… they will play the victim part. And I’m like, let that fuel you. Do you realize that your story is your biggest gift?

A woman answered, she was raped. She was abandoned. I mean, there are just all kinds of crazy things going on. I said, that’s a very emotionally charged and powerful story. I’m like, who you are today? It’s like, you could take that and how can you take not just the negative thinking of the past but take what you’re good at. Take your passion in all the background of your story and figure out, then what’s your stance? Because your stance ultimately comes down to what is your purpose in life. Because if you’re out as an entrepreneur just to make money, it’s going to be a short lived drive.

That’s me back when I was 21, 22, building up that business. Trying to build up their residuals because my why was connected to financial reward. Once you make a bunch of money, you quickly realize that it’s not the thing. It’s how are you helping people, how are you impacting people. When you’re living a life of fire, yeah, you have to be financially successful. Financially successful, what’s great about that is of course, you live a more comfortable life. But you can use that money to effect change and do cool things, too.

But when you’re operating your business from a level of inspired passion where you wake up every morning and it doesn’t matter if you’re tired, you’ve got so much adrenaline pumping through your veins because you will truly feel that you’re doing something bigger than you and it’s not about… in my case, when I’m business coaching with other clients, I mean, I’m so excited to see their breakthroughs and their successes that it’s bigger than me. It’s like doing Life on Fire TV and that show is like… that podcast, I’m so excited to interview and bring out the people to the table because that one episode, I mean, it’s that one show that can really change someone’s life and that can really help someone out.

So if we think about that as again that story and then what’s your stance and think about what pisses you off. So I’ve got a different coach and she said… and so I’m trying to figure out, this is when I was creating Life on Fire. She’s like, what pisses you off, Nick? Well, you know what pisses me off? This is not that I grew up with a dad who hated a job, wasn’t around. That’s why I am the way I am. And if I could only have a business where all I do is help people love what they do for work and I help people figure out their purpose and figure out their passion, and then monetize it.

And she said, why the heck don’t you just do that? What are you going running around, building up the social media agency and doing all this busy work? Just do what it is that you love. Sometimes we get so… we know what we would love to do and then we’re like, no, I can never do that. It’s so funny like we really… like, peel the layers off and we really drilled out into someone’s life and it’s like, what would you if money was no issue? If you won the lottery today and you had more money than you know what to do with it, where would you spend your time? It’s like, oh man, if I could only just do this.

And it’s, why the heck are you spending all this time at a job or even as an entrepreneur, I mean, I was doing all these things. I didn’t even like most of them. So figuring out your story, what you’re good at. Your stance which is what’s the movement you’re going to create, what’s your purpose? And then the last S is just the strategy. How are you going to implement that and have a very simple plan? Simple, narrow, focused plan. You’re talking to too many people. You’re talking to nobody and just narrow the niche. Have a very clean, simple strategy and execute it. And that’s part of the building blocks of living the Life on Fire.

Jeff:  Narrow the niche. Build a simple, clean strategy and execute it. I love it. Nick, how do you define success?

Nick:  Success would be… I would say in terms of… it really comes down to happiness and fulfillment. So for me, it’s like, if I’m waking up every single day knowing I’m making a difference and happy, then that for me is a successful life. And also, where you got… where you’re able to enjoy your life. I mean, a lot of why I do what I do is that whether you’re an entrepreneur or you work a corporate job, there’s so many situations where we go so head first into business.

I mean, I’m used to working $100 a week. So for me it’s like, if I can have the financial rewards with business and have more than I need, right? So it’s not about material things but it’s really more of just if I can be financially comfortable and have the ability to give back and never have money ever holding back that’s paying with Vegas this weekend, you don’t blink. You’re just cool, you go.

But being comfortable with money and happiness, being fulfilled but it also comes back to just having a balanced life. I was connected to recently. I just had a kind of a big like awakening with just spiritual. It’s like something that I’ve always grown up with, believing in God, whatever. I wasn’t really practicing all that much and it doesn’t matter what denomination you are but having spirituality in there, too, like it’s just a component to life. So for me, it’s having that well rounded life that you’re truly, truly happy. Not that fake happiness that people pretend and put on Facebook like it’s all rose petals. It’s true inside, proud of yourself, wake up, loving life every single day, freaking happy.

Jeff:  That’s amazing. Now, again you mentioned impact in there and I know back in I think it was January, you did a really neat program where you gave—and I know you worked with Wesley Chapman who was on the show back in December. But you guys had some sort of a program where you gave iPads or I’m sorry, Kindles to orphans.

Nick:  Yeah. And so this is one of these things where once we helped figure out their story, their stance, their strategy, we figured that’s where they have a business. And the way we get them to stay motivated, the way we get that person to grow faster than they would normally, it’s because we tied to something that’s meaningful for them. What’s crazy is you think about giving money away. It’s like, you think you’d end up with less at the end. But you end up with so much more, not just fulfillment and purpose, but it’s a full well rounded experience.

So for us, it’s like, we look at it. Where can we add the most value? So in my family, I mean, I’ve got old timers like I’ve three other four grandparents. There’s like, heart disease and there’s always different things that people can grab on to. But the way I think about giving back is putting money into something then having no idea what happens to it. It’s all that exciting for me, right? So instead of, how can I add value and how can I create the biggest impact, you truly build like a legacy out of what I’m doing. And why not? We can all be that bold to think that we can leave a big footprint. We’re all here for a reason. Let’s just be bold and fix through it. We only have one life to live, let’s make it freaking crazy.

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So when I think about, for me as a business coach, I mean, my gift is I can take someone and help them figure out what their purpose is and build the plan around it and help inspire/push them to get to where they want to go. And so, originally, it was going to be  we were going to do a big toys fundraiser and get the little kids. And I realized that yeah, raising 7,000 bucks and giving toys to foster kids or homeless kids on Christmas is cool. But imagine if I took that, raise that money, gave Kindles and gave it to foster kids that are 18 to 25. Because those are kids that come to the event where they’re at the point in their life they’re at a crossroads.

And I’m like, I’m still a young guy so I can relate to them. I can’t relate because I wasn’t abandoned myself but I brought all these other entrepreneurs that did have these crazy stories from being abandoned and have them realized that it’s not about… the past doesn’t equal the future. Their story is actually going to that whether they realize it an hour later but if they harness their story, that can be because they’re going to be apparent it’s going to be freaking amazing one day. They do it the right way.

So what’s cool is that we did that event. We gave out 100 Kindles. We inspired a ton of kids. It was really, really amazing. And I threw a dinner about two weeks ago on a sort of a mentorship program and now I’ve got three mentees that these kids are rockstars. And all I was really looking for? I was looking for kids who had some really just crazy, tough past situation. And all I needed was just kids that were hungry. They didn’t have to have money. They didn’t have to have skills. They just had to have heart and be motivated and be willing to run through walls with me.

So I picked three of these kids. We’re flying them out to… we got a big Mastermind we’re doing in Arizona, the big, gorgeous, 12,000 square foot house. Clients are flying in from all over the country, some from different countries and we’re going to have a very spectacular Tuesday emerging. For me, I think we look at why you’re doing this. It’s not only just about those kids. I know for a fact that those kids, three years from now, the things that they’re going to be doing and to be able to be a person that encourage that and push them and funnel them in that right direction, that’s going to just lead to such a fulfillment factor for me. But for them, it’s not just about the things that they’re going to do in their life but it’s about the other lives that they’re going to touch.

And the craziest thing—and this is a but imagine if I can continuously raise money for these foster kids? And I can support them and mentor them and we can create case study after case study. And so, why would you have to pay me 36 grand a year for two 30-minute calls a month? Right? And so, if I can take for those folks and then I can take someone that’s got a really tough background and share results. Then it’s also, I can prove my value which we only need to do as entrepreneurs. And the best part is that I’m already seeing other entrepreneurs like Wes where they want to start mentoring kids. So imagine how cool that ripple is.

There’s a lot that I can do but I always think about it as a trick is if you can do something good for someone else, that’s like, Level 1. That’s all. That’s like, maybe it’s like being a green belt. You become a black belt when you do something good for someone else and it inspires them to do something good for someone else themselves. What inspires them around. So it’s like, mentees, we’re going to do fun stuff on video with them and just show how much fun it can be and it’s like, why not use your gift to help people along the way?

And a lot of entrepreneurs, they want to help. They want to give back. But they don’t really have like a cause or something that is totally. And I feel like, foster kids, whether you are one or not, to have someone that you could help share what you’ve done in your business. Help them show how they built the podcast for a radio show. So it’s just cool. I feel a lot of long term guide because I think other people are going to keep jumping on onboard and decide to mentor the kids, too.

Jeff:  It’s amazing, amazing, Nick. You’ve really defined success I think around impact. And I love how you kind of change the idea of this not-for-profit to being about giving toys to kids which would have had a smaller and more short term impact to something that’s going to have a much bigger impact, more of a black belt type of a thing. Nick, where can we go to get more information about you and Life on Fire and hear your podcast?

Nick:  Yes. We are so excited about our video podcast, Life on Fire TV. You can just search on iTunes for Life on Fire TV.

Jeff:  Okay, and we’ll link it up below as well.

Nick:  Yeah, yeah. And then a website we’re really proud of, how that ended up coming together. We’ve got lots of cool stories and things that we share and there. It’s just a wealth of resource. Just tons of resources for entrepreneurs. We think about moving the free line. If we give and give and give and just really try and add as much drive as we can and help people get to where they want to go. And then of course, when someone’s ready to take the next step, when they’re ready for more hands-on help from us. That can be products and services to help them get to that next level, too. So lifeonfire.com. Life on Fire TV.

Jeff:  We’ll link all of that up below. Nick, thanks so much for being on the show. Thanks for inspiring our listeners with a great, great information you have. And what’s the last thought that you want to leave our listeners with?

Nick:  The last thought, I would say, that you can literally do anything you put your mind to. And that what I want you to do is to take the challenge and just start with something small. Just make the decision to do something you’ve never done before. Do something that you’re afraid of doing and think that it’s a muscle, right? When I was a kid, I stunk at sport and then decided to play football and just continue to build up that muscle to where you get to a point where you can start to literally do anything you put your mind to.

But that belief and whether it’s waking up and saying it every single day as an affirmation, but the more you can start to realize how powerful you truly are and that even if you… I mean, there’s people that could have ADHD. You could have learning disabilities. You could have no arms. I mean, there’s so many proven examples of people that had all the odds against them but the one thing that they have—and I study entrepreneurship like crazy.

One thing that is a common trait across every single entrepreneur is the fact that always have a belief that they can do whatever the hell they put their mind to. So the more that you can harness that, the more that you can truly start to believe it. If it’s hard for you to believe it, you have to wake up at everyday and read it to yourself every single day and take little baby steps and do things that you never have done before but you can do. But the more you can train yourself to realize that you can do whatever you put your mind to, then that’s where you become completely unstoppable.

Jeff:  Amazing advice. Nick, thank you so much for being on the show. I wish you the best of luck and let me know what I can do to help support anything that you’re doing.

Nick:  Awesome. Well, hey, this was a lot of fun. And thanks for having me.

Jeff:  Thank you. What an awesome interview with Nick Unsworth of Life on Fire. He had some really, really important lessons that he taught us on this episode of the How To Quit Working show. But at the end of the day, just remember one thing. Okay, maybe it’s actually two things. But two things, packaged stuff into one thing. Nick made it really clear why he has been able to have the success that he’s enjoyed. And he said it very, very concisely. He said I knew what I wanted and I believe that I could do it. He knew what he wanted and he believed that he could do it.

If you want to have all of the success that Nick has had and you wanted to find your life around something that you really care about and have the financial success to go along with it, all you got to do is decide and believe. Decide and believe.

If you want the big secret, a lot of folks are out there. They’re looking for the big secret to how to make money, the big secret to social media. The big secret to this, the big secret to that and a lot of unscrupulous marketers try to sell you that secret. But as we’ve learned here on the How To Quit Working show time and time again, there is no secret. There is no secret. But the most powerful thing that you can give yourself, the most powerful thing that you can give yourself and this is what’s so amazing about this and why I want to really drive this point home is, you can give it to yourself right now.

You have it. All you have to do is give yourself that gift right now. And that’s decide and believe. If you can’t decide, just try. Just keep trying stuff until you figure out what works. If you don’t believe, listen to a few more episodes of the How To Quit Working show because none of these people that I have on the show have anything magical that you don’t have. They have the same cells in their body. They have the same eyes. They have the same ears. They have the same brain. They don’t have anything special that you don’t have. You have everything you need to achieve all the success that these people on the show achieve. Decide and believe. Decide and believe, that’s all you have to do.

You want more ideas for how to build a business and how to start a business while you’re still working your job, get things off the ground, go to howtoquitworking.com/book. Pick up a copy of my book How To Quit Working. You’ll also get $150 worth of bonuses and listen to some more episodes of the show. I mean, every single week, we have somebody on here who demonstrates exactly how to do it and then every single week, I invite you to go get your copy of the How To Quit Working book that tells you exactly how to do it. So I don’t know what’s stopping you. I don’t know what is stopping you. Until next week.

You can get more information about Nick and Life on Fire at:


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About Jeff Steinmann

Jeff wants to help you Live More. He is the author of How to Quit Working, A Simple Plan to Quit Your Job for a Life of Freedom. He hosts a weekly show called The How to Quit Working Show that features lessons from Freedom Fanatics who quit their soul-sucking 9-5 job and created a business that lets them live a passionate life of freedom. Jeff also writes for several media outlets, including The Huffington Post, Lifehack and Elite Daily. Most of all, Jeff is a Freedom Fanatic, fiercely devoted to finding a better way to “do life”.

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