Getting known as an expert can be frustrating. You want people to know who you are. You want people to read your blog, invite you to speak, buy your book, buy your product, follow you on Facebook, and on and on and on. No matter how many people follow you, whether it’s one or one thousand, you want more. I could not understand more!
Then, you get an email. The subject line is this: “How to get 1000 Twitter followers a day while you sleep!”, or something like that.
You excitedly open the email. “Finally, someone is going to pull back the curtain! This is what I’ve been waiting for. A bunch of followers with practically no effort!” You open the email and read about how this person was living in 1974 Volkswagon bus under an overpass — Until they discovered the power of Twitter! Now they live a lavish lifestyle of caviar, lobster and never looking at the price at the gas pump.
And here is the best part. They are going to teach you exactly how to do it! They will teach you exactly how they did it for the low price of only 97 dollars. You excitedly buy the product. You go online and watch all the videos, read the instructional guides and do everything they say…well, maybe not everything, but a bunch of it.
30 days later, your life has probably changed only a little, at best. The biggest change is that you are 97 dollars poorer.
I know this pattern. I know it very well, because I’ve experienced it first hand.
I’m not saying these products are all bad, they are not. I would even say that MOST of them are good products with solid tactics. But that’s the problem, they are full of tactics, not strategies. Tactics don’t work unless they are part of a strategy. So, what you need is a strategy.
According to Merriam-Webster, tactics are:
(1) : of or relating to small-scale actions serving a larger purpose (2) : made or carried out with only a limited or immediate end in view
According to Merriam-Webster, strategy is:
a : a careful plan or method
There is a huge difference.
All the Twitter (for example) tactics in the world will not help a bit if you haven’t laid your expert “foundation” as I call it. All the “backlinks” in the world won’t help if you don’t have a clear, well defined message and system set up to capture the leads.
There is a lot of hype out there in the Shminternet Shmarketing (commonly referred to as Internet Marketing) space. There are a lot of people out there who want to sell you tactics. They are generally good tactics and tactics are important. But, they are useless without strategy.
Start with writing an expert mission. Click Here to download a document template I put together that will help you get started by defining who you are as an expert, what you offer and who you offer it to.
If you would like more help with creating a strategy and daily work plan for your expert business, stay tuned because there is a LOT more to come in the next few DAYS! Not weeks, just a few days! I will be launching a video series that will discuss exactly HOW I created the life of my dreams using my knowledge; making money with what I KNOW, instead of what I DO.
If you haven’t already, please enter your email to the right, so I can let you know as soon as it is available.
Here’s to creating a life of freedom and flexibility, doing what you love.