Wesley Murph started a pet business because he didn’t want to work for someone else. It went well. An episode of Cesar Milan’s Dog Whisperer was even filmed at his shop. After that, the business exploded. The top line was great, but when Wesley looked at the bottom line, he started wondering if all the work was really worth it.
He was tethered to the business. He had to do the books, open the doors, manage employees and all the other things that go along with running a brick and mortar business.
Since he is fiercely devoted to lifestyle, Wesley looked at his options. H realized that the part of his business he enjoyed most (and was quite good at) was the marketing. Particularly direct response marketing.
If you are waiting on that perfect opportunity, product or time, it’s not going to happen, so just go for it now.
So he started looking at his options. One rose to the surface. Copywriting. Without skipping a beat, Wesley shut down the pet business and started a copywriting business. Now he makes money at home writing copy and on most days he’s done by noon.
Let’s find out how he did it.
On this episode of the “How to Quit Working Show” Wesley is going to tell us how he accomplished all that as well as how to:
- Create a business that’s structured so you don’t have to be a “check chaser”
- Actually GET Clients!
- Avoid endlessly chasing prospects who are never going to become clients.