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Entrepreneurship lessons from the Noonans of Wicked Good Cupcakes
Tracey Noonan and Danielle Vilagie took cake-decorating classes as a way to spend quality time together. Soon word spread on social media and people wanted to buy their products. It turned into a business. The demand was there but they needed capital to grow. They applied to ABC’s Shark Tank and the rest is history. On this episode of the How to Quit Working Show, Scott, Tracey and Danielle tell us about that journey and what they learned along the way.
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About the Noonan’s and Wicked Good Cupcakes:
Wicked Good Cupcakes® (wickedgoodcupcakes.com) began in October 2011, when mother-daughter team Tracey Noonan and Danielle Vilagie took cake-decorating classes as a way to spend quality time together. Based on demand for their product, they quickly realized that they needed to come up with a way to ship their delicious cupcakes while maintaining quality and freshness. That’s when they came up with their signature cupcakes in jars. Popularity quickly grew for their unique products and in 2013, Tracey & Dani were asked to appear on ABC’s hit television show Shark Tank. After striking a deal with Boston based Shark Kevin O’Leary, the girls watched as their business grew by over 600% in less than a year. Their business continues to grow rapidly as they expand into new products such as cheesecakes in jars.
Tracey’s husband and Dani’s stepdad Scott left a company he co founded in 2001to join them at Wicked Good this past January. He now works as the company’s CTO & CFO.
Wicked Good has also entered into a business relations ship with CNBC start Marcus Lemonis of the popular show called The Profit. Mr. Lemonis has big plans in store for Wicked Good and its brand.
Out of gratitude for all the good the girls have experienced, they been very eager to give back to the community. Their charitable interests currently include the MSPCA, Wounded Warriors, The American Humane Association, Birdsong Farm for Children, The Shawn Thornton Foundation and now Mass Fallen Heroes.